When Heights hit a wall after rapid early growth, founder Dan Murray faced a brutal truth: the product wasn’t the problem, the story was.

In this episode, Dan takes us inside the moment everything changed, explaining how a simple rebrand unlocked a new phase of growth, and why founders often look for answers in the wrong places when momentum stalls.

Dan is candid about the decisions that nearly broke him, including letting go of over half the team in a single day to keep the company alive, and walking away from high-profile influencer partnerships just before controversy hit. He opens up about the tension between ego and data, how his own love of science blinded him to what customers actually wanted, and why every brand needs an “edit button” when growth tactics start to carry reputational risk.

This is a clear-eyed look at the real cost of entrepreneurship: years of low pay, emotional strain, and hard calls made without certainty.

IFS - award-winning Asset & Service Management software

👉 Reimagine your operations at:

https://highpfrmc.com/RWIH-IFS-yt

Heights 👉 Join Jake in maintaining your energy, with Vitals. Get 20% off with code Room20:

Youtube Link: https://highpfrmc.com/room-yt-vitals

Hosted on Acast. See acast.com/privacy for more information.

What starts as a side idea quickly becomes a full-scale obsession. For Will Shu, that obsession turned into Deliveroo, and it began with him delivering meals himself, learning the business from the pavement up.

In this episode, Will takes us inside the early days of building a food delivery company from scratch, including the mistakes no one sees, the moments that tested his resolve, and the realities of scaling at speed under intense scrutiny. He also reflects on everything from riding orders across London to navigating a major antitrust investigation, and the pressure that comes with building a category-defining business in public.

This is a story about founder grit, learning by doing, and why staying relentlessly focused on the customer, even when the stakes are highest, can be the difference between building a product people use and a brand people trust.

IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/RWIH-IFS-au

Hosted on Acast. See acast.com/privacy for more information.

What happens when a career built on spreadsheets collides with a gut-level belief in great food? John Eckbert’s path to becoming CEO of Five Guys is anything but conventional, and it nearly didn’t happen at all.

In this conversation, John unpacks the improbable steps that took him from banking into the heart of one of the world’s most recognisable fast-casual brands. He shares how a single moment of curiosity turned into a bold move, the early discussions that defined Five Guys’ future, and the leadership calls made long before success was obvious. John also reveals the behind-the-scenes thinking that shaped the company’s culture, expansion strategy, and refusal to compromise on what matters most.

This episode explores what it really takes to switch lanes at the highest level, why patience can be a competitive advantage, and how building something people genuinely care about often means saying no far more than yes.

IFS - award-winning Asset & Service Management software

👉 Reimagine your operations at:

https://highpfrmc.com/RWIH-IFS-au

Hosted on Acast. See acast.com/privacy for more information.