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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

By: Rock Fight LLC
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Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real. So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.Copyright 2026 Rock Fight, LLC Economics Marketing Marketing & Sales
Episodes
  • Bonus Episode! The Rock Fight Heads To Oboz - Outdoor Unfiltered

    Bonus Episode! The Rock Fight Heads To Oboz - Outdoor Unfiltered
    Jun 18 2026

    On this special bonus episode of Outdoor Unfiltered, Eoin welcomes the founders of The Rock Fight -- Colin True and Producer Dave Karstad.

    Colin and Dave share why they decided to go out on top with the Rock Fight at its peak, what drew them to their new roles at Oboz, and what lies ahead for them and the brand.
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    23 mins
  • Profitability vs. People: REI Cuts Pay & Benefits - Outdoor Unfiltered

    Profitability vs. People: REI Cuts Pay & Benefits - Outdoor Unfiltered
    Mar 16 2026

    Today on Outdoor Unfiltered, Eoin Comerford breaks down the news that REI is cutting pay and benefits for employees as the co-op struggles to return to profitability.

    After four straight years of losses REI is facing some tough financial realities — and payroll is squarely in the spotlight.

    Eoin digs into what’s driving the decision, why payroll costs at REI are significantly higher than other retailers, and why a healthy REI still matters to the broader outdoor industry.

    Also in this episode:

    • Vail Resorts’ historically bad winter season
    • Why ski resorts are still making money despite poor snow
    • Eoin is then joined by Rock Founder and Outdoor Industry veteran, Colin True, to discuss the outdoor recreation economy’s “$1.3 trillion” headline number (and why it’s misleading) as well as the new brand campaigns from The North Face and Merrell.

    Outdoor Unfiltered looks past the PR spin to explore what’s really happening in the outdoor industry and why it matters.

    Connect with Eoin:https://www.linkedin.com/in/eoincomerford/

    Email the show: outdoorunfilteredpod@gmail.com
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    36 mins
  • Welcome to Outdoor Unfiltered! - Outdoor Unfiltered

    Welcome to Outdoor Unfiltered! - Outdoor Unfiltered
    Feb 25 2026

    Tired of the PR spin and LinkedIn platitudes? Outdoor Unfiltered is a new podcast hosted by industry veteran Eoin Comerford that digs into what’s actually driving the outdoor business.

    In this trailer, Eoin lays out the mission: honest conversations with insiders and experts about the forces shaping the industry — from innovation and branding to affordability, sustainability, and the real stories behind the headlines.

    If you want to understand where the outdoor industry is headed — and why — Outdoor Unfiltered delivers the straight talk.

    Follow now and get ready for the first episode dropping March 2.

    Outdoor Unfiltered is part of the Rock Fight podcast network.

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    1 min
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