Sound is shaping your brand whether you like it or not.

In this live Ripple Impact podcast episode, Laura Barber is joined by Karsten Kjems and John Cleworth from Sonic Minds to explore the hidden power of sonic branding and why sound is becoming one of the most important brand assets of our time.

And this is not just a conversation.It is a real, live case study.

For the first time, Laura reveals The Ripple Impact’s brand new sonic identity and takes you behind the scenes of how it was created from her brand strategy, values, personality, and storytelling mission.

They unpack:

• Why brands are built through emotion, not visuals alone• How sound drives memory, recall, and trust• Why cheap or mismatched audio quietly destroys credibility• How to turn brand values into a sonic identity step by step• The full creative process behind Ripple Impact’s new sound• Why silence is part of sound• What founders and brand leaders should do next

You will hear exactly how Ripple Impact translated its human-centred brand strategy into a complete audio system that now powers its podcast, social media, and brand experience.

If you care about brand strategy, storytelling, emotional connection, and building brands that truly resonate, this episode is for you.

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What if success isn’t built in the spotlight, but in everything you do when nobody’s watching?

In this Ripple Impact episode, Laura Barber is joined by Liz Byrne, founder of The Other 67, leadership coach, former FMCG leader and England gold medal hockey player.

Liz shares the deeply human stories behind her career pivots, life-changing moments, and the mindset that took her from corporate leadership into elite sport and entrepreneurship.

They explore:• Why high performance is built in the unseen moments• The leadership power of humility and honesty• How psychological safety changes teams• What “The Other 67” really means• The mindset behind “What if it all works out?”• Lessons from elite sport for business and leadership

This episode is a reminder that growth, confidence and success are created long before the applause ever arrives.

If you’re building a business, leading a team, or navigating a big life or career pivot, this conversation will stay with you.

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In this episode of The Ripple Impact, Laura Barber is joined by Chris Hulatt, co-founder of Octopus Group and Octopus Energy, to explore what it really takes to scale a business without losing your values.

From starting out at 23 with little money and a big belief, to building a $9bn group rooted in customer trust, culture and long-term thinking, Chris shares honest lessons on leadership, brand building and why values are not a marketing exercise, they are a growth strategy.

This is a conversation for founders, leaders and marketers who believe growth should feel human.

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🌊 If you’re building a brand and want clarity, connection and long-term impact, you can work with Laura through The Ripple Impact.

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The Ripple Impact

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