Surcharges: Smart Business or Ripping Off Your Customers?
Credit card surcharges, service fees, "rising cost" line items — love 'em or hate 'em, they're everywhere now. In this episode, Greg and Spiro dig into one of the most polarizing topics in restaurant operations: should you pass payment processing fees directly to your guests, or bury them in your menu pricing?
They break down the real math on credit card processing costs (cash use has cratered from 70% in 2010 to roughly 14% today), share firsthand experience rolling out surcharges at a major San Diego restaurant group, and unpack the legal landmines — debit card surcharge bans, state-level restrictions, and disclosure requirements. Plus: why this issue triggers such an emotional reaction at the table, whether it's fair to compare restaurant surcharges to the DoorDash/Uber Eats fees restaurants themselves complain about, and where Greg and Spiro ultimately land on the smartest move for operators.
Whether you're a single-unit owner trying to protect margin or a multi-unit group weighing guest experience against your P&L, this one will change how you think about your next price increase.
In this episode:
- The real cost difference between cash and credit card transactions today
- Why surcharges create "friction" at the worst possible moment in the guest journey
- The legal gray areas: debit card rules, state bans, and disclosure laws
- Consumer data on how surcharges affect customer loyalty and return visits
- Why burying costs in menu pricing might be the safer play for most operators
Got a strong opinion on this one? Let us know — Greg and Spiro want to hear both sides.
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