I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing Geek and founder of Email Marketing Heroes, and author of his latest book, ‘Psych Stacked’, available on emailmarketingbook.com and Amazon.

Kennedy and I chat about

💊 Kennedy’s ‘anti sickness’ medicine for marketing,

🪄 the magic of psychology and email marketing,

📈 data ownership,

🧠 and our biases and how they can cause marketing hiccups.

💡 Kennedy also shares some incredible insights into buying trends and how to max your opportunities in a constantly shifting landscape,

🦄 and we bust some myths about some of the negative press AI is getting in terms of environmental impact and how to take responsibility, as well as some trap doors to look out for.

It was an absolute pleasure to have Kennedy on the podcast, and I really hope you enjoy our conversation.

Kennedy's book recommendation is 'Ready Fire Aim' by Michael Masterson (https://amzn.eu/d/5RlVVT7).

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

And you can find out more about Kennedy and the various programmes and resources he offers at Email Marketing Heroes and Automated Email Engine.

Watch Kennedy's Podcast on YouTube.

And go buy his book at https://emailmarketingbook.com/ (for paperback, plus Digital and Audio exclusive) or Amazon (paperback only).

You can also find him on Facebook and Instagram .

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Today’s guest is Astley Fenwick, an energy management consultant based in the north east of England. Astley works with large organisations to discover their energy leaks, remedies and how to make their usage more efficient to help them save money, protect the business and positively impact the environment.

Astley and I talk about

👷🏼‍♂️ his career from electrical engineer to energy management consultant, and how the engineer in him will never die

💡 some new projects Astley has up his sleeve that could make some real impact for hospitality and healthcare

🤯 busting the confusion between the terms carbon neutral and net zero

😲 and some revelations in terms of where the UK is in terms of the race to carbon neutrality

You can contact Astley for energy management consultation or just a general chinwag about all of this subject matter via his website or on LinkedIn.

Astley's book recommendations are:

- The Bible https://amzn.to/3MpC1v5

- Philip Pullman's The Subtle Knife https://amzn.to/4puVQQg

- Dan Brown's The Last Symbol https://amzn.to/44bmchM

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

My guest in today’s episode is Suzanne Thomas from Mud and More, based in the north east of England, who took a break between classes to tell us more about how she started, why Mud and More, and what’s next for her and founding partner, Vicky Hindle.

Suzanne and I discuss

🌳 Suzanne’s family legacy with nature

👩🏼‍🎨 how confidence is key to opening up creativity, as is failing.

🏺 would potters be our saviours in a zombie apocalypse

🪄 and the magical effects of working with clay

And as a bonus for anyone watching on YouTube, you can take a little tour around the Mud and More studio - find this episode on YouTube to watch for yourself.

You can find more about Mud and More, Suzanne and Vicky on their website, Facebook or Instagram.

And Suzanne's book recommendation is one of my favourite stories, Jonathon Livingstone Seagull – https://amzn.eu/d/h7x2JiB.

Let’s dive straight in.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/