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The Rebel Perspective

The Rebel Perspective

By: PerfectRebel
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The pace of change in business over the next 10 years will outstrip anything we've seen in the last 100. Is your organisation ready? Spoiler alert: most aren't.

At PerfectRebel, we believe leaders must think differently to get different results. This isn't your grandfather's business landscape - it's a volatile, uncharted world where the old rules have been torched.

Our mission? To help businesses lead with agility, adaptability, and resilience in a world that doesn't give a damn about your five-year plan. We'll give you a clear path to sharpen your strategy execution in today's VUCA world, because let's face it, shit just got real. This isn't the Industrial Revolution. This is the age of digital and AI.

In each episode of The Rebel Perspective, you'll hear from transformation experts, business agility evangelists, and battle-tested leaders who've survived the corporate battlefield and lived to tell the tale. Expect straight talk, unfiltered advice, and zero corporate bullshit.

Who are we? Rebels with a cause and actual business credentials. We believe cross-functional, value-led teams perform best, but we're not here to force-feed you generic frameworks. Every organisation is different, and we meet you where you are, not where some consultant thinks you should be.

Ready to stop pretending everything's fine while your competition eats your lunch? Subscribe now and catch every episode as it drops. For deeper insights and wake-up calls, check out the Rebel Perspective blog series at Perfectrebel.com

PerfectRebel Economics Management Management & Leadership
Episodes
  • When Boards Aren’t Aligned, Strategy Fails. Paul Kendrick on Purpose, Priorities, and Execution

    When Boards Aren’t Aligned, Strategy Fails. Paul Kendrick on Purpose, Priorities, and Execution
    Feb 10 2026

    Digital transformation doesn’t fail because of technology. It fails because leaders don’t align.

    JP and Neil sit down with Paul Kendrick, whose career spans travel, digital transformation, and large-scale change.

    They strip back the hype around AI, innovation, and “future-ready” strategies to focus on what actually drives results: customer outcomes, board alignment, and empowered teams.

    This is a grounded, no-nonsense conversation about why purpose matters, why short-term thinking kills progress, and how urgency, when used well, can unlock real momentum.

    You’ll hear about:

    • Why AI should support people, not replace them
    • How misaligned boards quietly sabotage transformation
    • The real cost of short-termism
    • What it takes to build a culture that can actually change

    Press play. Or keep pretending it’s a tech problem.

    Join the conversation: https://perfectrebel.com/
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    51 mins
  • Why Your Purpose is Probably Broken (and How to Fix It) with Norma Dove-Edwin

    Why Your Purpose is Probably Broken (and How to Fix It) with Norma Dove-Edwin
    Jan 13 2026

    Purpose gets talked about endlessly. Very few leaders know how to use it.

    JP and Neil are joined by Norma Dove-Edwin who has worked at some of the biggest companies on the planet; Shell, BP, British American Tobacco and HSBC.

    This is a no-theory conversation about what purpose really means inside organisations, and why it so often fails to land.

    This isn’t about bullsh*t mission statements or corporate slogans. It’s about clarity, consistency, and the leadership behaviours that either bring purpose to life or quietly undermine it.

    If you’re navigating change, disengagement, or uncertainty, this episode is a reality check.

    What you’ll learn:

    • Why organisational purpose often lacks clarity
    • How leaders keep purpose relevant, not performative
    • The hidden dangers of hero culture
    • Why purpose must align with strategy
    • How empathy supports change and engagement
    • What leaders owe their teams in moments of ambiguity

    Press play and lead with purpose, not ego.

    Join the conversation: https://perfectrebel.com/
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    49 mins
  • Adaptability and agility for high performance with Sarah Foxton

    Adaptability and agility for high performance with Sarah Foxton
    Dec 4 2025

    Transformation isn’t a buzzword. It’s a discipline, and, let’s be honest, most organisations are winging it.

    JP and Neil pull back the curtain on what real high performance looks like with Sarah Foxton, a Performance Coach and Transformation Leader. She’s got a lot to say on the subject especially borrowing from the world of elite sport and applying it to the chaos of organisational change.

    Forget talent worship, buzzword bingo, and strategy decks thicker than a phone book. This conversation goes straight to the behaviours, mindsets, and leadership decisions that actually shift performance; the unglamorous, uncomfortable, relentlessly consistent stuff that separates real transformation from corporate cosplay.

    What you’ll take away:

    • High performance is a system, not a personality trait.
    • Stretch goals create momentum; safe goals create stagnation.
    • Adaptability is the difference between reacting and winning.
    • Culture can’t be outsourced; leaders set the weather.
    • Accountability fuels trust; avoidance destroys it.
    • Data tells you the story, conversations uncover the truth.

    If you’re ready for transformation advice that’s grounded in reality — not theatre — hit play and dive in.

    Join the rebellion: https://perfectrebel.com/

    https://www.linkedin.com/in/sarah-foxton/
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    48 mins
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