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The Real Women Real Business Podcast

The Real Women Real Business Podcast

By: Shauna Lynn Simon
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Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere.

I'm your host, Shauna Lynn Simon, and I'm thrilled to invite you on this journey with me.

On this podcast, my guests and I dive into proven strategies and techniques to help you build your empire without the overwhelm and stress. Each episode is filled with insights, inspiration, and practical advice to fuel your entrepreneurial journey.

This podcast is an all-inclusive space where we empower each other to reach our fullest potential in business and beyond.Copyright Shauna Lynn Simon Economics Leadership Management & Leadership
Episodes
  • The Real Reason Competitor Comparison Keeps You Stuck

    The Real Reason Competitor Comparison Keeps You Stuck
    Jun 30 2026
    What if watching your competitors is not giving you clarity - but quietly pulling you away from your own business vision?

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon explores the fine line between healthy competitor awareness and toxic comparison. For many service-based entrepreneurs, especially in industries like home staging, interior design, consulting, and coaching, it can feel like everyone is watching everyone. But when competitor research turns into obsession, it can lead to reactive decisions, scattered offers, pricing doubts, and a business that no longer feels aligned.

    Shauna Lynn breaks down how to learn from others without copying them, why online success is often just a highlight reel, and how to use your own vision, values, differentiators, and client experience as the filter for business decisions.

    Listeners will walk away with a healthier way to view competitors, stronger questions to ask about their own business, and a reminder that standing out often comes from leaning further into what already makes them different.

    Timestamps:
    (01:49) - (06:20) - Why competitor watching is normal, but can quickly become unhealthy
    (06:21) - (10:36) - The difference between market awareness and competitor obsession
    (10:37) - (17:22) - Why online success is often a highlight reel, not the full business story
    (17:23) - (24:15) - How comparison weakens your instincts and disconnects you from your vision
    (24:16) - (28:43) - Using competitors to clarify your differentiators instead of copying their offers
    (28:44) - (31:40) - Building from clarity, confidence, and your own version of success

    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    Show More Show Less
    32 mins
  • Part 6: The Step-by-Step Process of Selling Your Home Staging Business - How to Sell Your Staging Business Mini Series

    Part 6: The Step-by-Step Process of Selling Your Home Staging Business - How to Sell Your Staging Business Mini Series
    Jun 26 2026
    Thinking about selling your home staging business but unsure what actually happens after you find a buyer?

    In the final episode of this special mini-series of The Real Women Real Business Podcast, Shauna Lynn Simon walks through the complete sale process for a home staging business, from the first buyer inquiry to closing day and beyond. While many business owners focus on valuation and preparing their company for sale, understanding how a transaction actually unfolds can make the difference between a smooth transition and a stressful experience.

    Listeners will learn how information is shared throughout the sale process, what buyers expect at each stage, and why confidentiality, preparation, and timing matter more than most owners realize. Shauna Lynn breaks down key milestones, including teasers, NDAs, prospectuses, buyer conversations, letters of intent, due diligence, closing, and transition support, helping staging business owners understand what lies ahead and how to prepare with confidence.

    Whether a sale is years away or already on the horizon, this episode provides valuable insight into protecting the business, preserving relationships, and creating more options for the future. Tune in to gain a clearer understanding of the journey from listing to closing and what it takes to successfully transfer the business you've worked so hard to build.

    Timestamps:
    (00:08) - (04:46) - Why the business sale process needs a clear deal flow
    (04:47) - (09:03) - How teasers, listings, and buyer qualifications protect confidentiality
    (09:04) - (13:43) - When to use NDAs and what belongs in your prospectus
    (13:44) - (20:42) - How buyer conversations and LOIs move the deal forward
    (20:43) - (29:52) - What happens during due diligence, closing, and transition support
    (29:53) - (38:52) - How professionals, bootcamp support, and sale preparation fit together

    Resources:
    • Get your "Is Your Home Staging Business Sellable?" eBook free when you use promo code SELL100: https://slsacademy.com/sellready
    • Learn more about the Sell Your Staging Business Bootcamp (and claim your spot): https://slsacademy.com/sellyourbiz
    Show More Show Less
    39 mins
  • Part 5: The Systems Every Sellable Home Staging Business Needs - How to Sell Your Staging Business Mini Series

    Part 5: The Systems Every Sellable Home Staging Business Needs - How to Sell Your Staging Business Mini Series
    Jun 25 2026
    Is your home staging business built on solid systems or just what's stored in your head?

    In this episode of The Real Women Real Business Podcast mini-series, How to Sell Your Home Staging Business, Shauna Lynn Simon explains why one of the biggest drivers of business value has nothing to do with revenue or inventory. It comes down to transferability. Buyers want confidence that a business can continue without relying on the current owner's memory, instincts, or constant involvement.

    From pricing and proposals to client communication, warehouse organization, and team responsibilities, Shauna Lynn breaks down the systems that create a more valuable and sellable home staging business. She also shares a simple exercise to identify where your business is too dependent on you and practical ways to start documenting the processes that matter most without creating an overwhelming operations manual.

    Whether selling is years away or simply a future possibility, this episode will help home stagers build a business that runs more smoothly today while becoming a stronger asset for tomorrow. If this episode resonates, share it with another home stager who is building for long-term success.

    Timestamps:
    (00:08) - (04:49) - Why transferability matters more than having everything run without you
    (04:50) - (09:18) - The difference between an owner-operated business and an owner-dependent business
    (09:19) - (13:49) - Why systems are more than software and how they support buyer confidence
    (13:50) - (18:36) - Which systems matter most when preparing your staging business for sale
    (18:37) - (22:36) - How your team, contractors, and 30-day test reveal what still lives in your head
    (22:37) - (25:27) - Systems resources, bootcamp support, and what to expect in the final episode

    Resources:
    • Get your "Is Your Home Staging Business Sellable?" eBook free when you use promo code SELL100: https://slsacademy.com/sellready
    • Learn more about the Sell Your Staging Business Bootcamp (and claim your spot): https://slsacademy.com/sellyourbiz
    • Get help organizing your systems with the Systems Unlocked Business Training: https://slsacademy.com/systemsunlocked
    Show More Show Less
    25 mins
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