Join use at the STR AI Summit — June 23-24 at the Freedom Factory in Beverly, MA. 100 seats only strsecrets.com/aisummit

Mike Sjogren spent over $5,000 in API credits in two months learning AI the hard way. And he wants to make sure you don't have to.

In this Portfolio Clinic training, Mike breaks down the top 10 AI mistakes that cost him real money — from not understanding context windows to memory file bloat to giving an agent 15 tasks at once and wondering why nothing got done. He then walks through exactly how STR operators should be using AI right now across three buckets: getting more properties, getting more bookings, and getting more time back.

He also shows how he rebuilt his Florida direct booking website in under a day for under $200 using Manus, how his AI agent scrapes top boutique hotel social media content overnight and delivers a morning brief, and why the goal is never to build your own software — it's to use AI as a bolt-on to everything you already have.

DM Mike on Instagram @mike.sjogren and comment PROMPT to get the free PDF of all the prompts he used to build his direct booking website.

STR AI Summit — June 23-24 at the Freedom Factory in Beverly, MA. 100 seats only.

strsecrets.com/aisummit

Free 6-step course for scaling STR operators: https://level.strsecrets.com/pc-book

STR Secrets FB group: https://www.facebook.com/groups/STRentalsecrets

Timestamps:

0:00 - Why Mike Is Doing This Training (And How Much It Cost Him)

2:15 - Mistake #1: Not Understanding Context Windows ($6 Per Message)

5:30 - Mistake #2: Memory File Bloat — Why AI Gets Dumber Over Time

7:45 - Mistake #3: Using Your Most Expensive Model for Everything

10:00 - Mistake #4: Broken Cron Jobs — How to Schedule Tasks That Actually Run

13:00 - Mistake #5: Treating AI Like an Employee Who Can Handle 15 Things at Once

16:30 - Mistake #6: Not QC-ing the Output

18:00 - Mistake #7: Trying to Build Your Own PMS or Pricing Tool

20:30 - The 3 STR Buckets: More Properties, More Bookings, More Time

23:00 - How to Use AI to Automate Your Entire Prospecting Pipeline

27:00 - How to Use AI to Get More Bookings Right Now

30:00 - How to Rebuild Your Direct Booking Website With AI for Under $200

36:00 - How Mike's Overnight Agent Scrapes Top Hotel Content Every Night

39:00 - The 10 Rules for Using AI Without Burning Your Budget

42:00 - How to Motivate Your Team to Use AI Without Fear

46:00 - Where to Start If You're Brand New to AI

48:00 - STR AI Summit: June 23-24 at the Freedom Factory