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The ROI Reckoning

The ROI Reckoning

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Chris Bradley takes on the number that reset the enterprise AI conversation — a widely-cited MIT study finding 95% of pilots delivered no measurable return — and locates the real cause. Much of what is sold as agentic AI is generative AI wearing an agent title. It advises. A person still completes the work. And the promised time savings were never structurally possible.
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