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The Push

The Push

By: Jack Ferguson
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The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.


We understand that senior marketing is uniquely frustrating.


  • You have to sell the 'why' more than any other department.
  • You're held accountable for results beyond your control.
  • You're forever dealing with non-marketers who 'know better than you'.
  • Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
  • You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.


We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.


You can use these conversations to:


  • Explain complex concepts to non-marketers.
  • Get more client buy-in.
  • Explore new strategy ideas.
  • Better articulate your existing knowledge.
  • Explain the 'why' behind your strategy.
  • Keep your own team engaged.
  • Better navigate marketing politics (which are inevitable).
  • Remember that you're not alone in your experiences.


No empty buzzwords. No listicles. No generic advice.


Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.


The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.

© 2026 The Push Career Success Economics Marketing Marketing & Sales
Episodes
  • S3 E72: What Marketers Wish They Could Say

    S3 E72: What Marketers Wish They Could Say
    Jun 23 2026

    Everyone thinks they’re a marketer.

    The CEO has an idea. The finance manager has an idea. Someone's teenage daughter discovered Instagram over the weekend. Suddenly everyone has a revolutionary marketing strategy that will transform the business.

    In this episode, Brand Strategist Jack Ferguson draws on stories from marketers across Reddit and LinkedIn, to examine why marketing attracts unsolicited advice, why "good ideas" are often worthless, and how marketers can respond when non-marketers mistake their opinion for expertise.

    He covers:

    • Why everyone thinks they’re a marketer
    • How marketers can professionally (and unprofessionally) respond to uninformed suggestions
    • Why marketers receive so much unsolicited advice
    • Some of the strangest client requests marketers have received
    • Viable ways to channel stakeholder ideas without taking on much larger workloads
    • The role of evidence, execution, and accountability in marketing decisions
    • What marketers really wish they could say to non-marketers

    This episode features examples from Reddit, LinkedIn, client work, and the collective trauma of the marketing profession.

    Helpful Links:

    Find Jack:

    - On LinkedIn

    - At his personal website

    Follow The Push:

    - On LinkedIn

    - On YouTube Music

    - On TikTok

    - On Instagram
    Show More Show Less
    16 mins
  • S3 E71: Brand Strategy Reddit: Five Companies in a Trench Coat, Brand Drift, and Positioning Problems

    S3 E71: Brand Strategy Reddit: Five Companies in a Trench Coat, Brand Drift, and Positioning Problems
    Jun 2 2026

    Brand strategy is easily derailed.

    All of a sudden, the whole company invites itself into the room, sales invents three new offer names, the CEO wants the brand to feel “premium”, and nobody can accurately explain what the business does.

    In this solo episode, Jack Ferguson answers brand strategy questions from Reddit that cover a spectrum of issues that arise within companies.

    He covers:

    • How to stop brand strategy meetings turning into philosophy club
    • What to do when your positioning, USP, and messaging get a “nobody cares” response from the market
    • How to know whether your positioning is effective
    • The impact of changing a brand name on brand equity
    • How to think of a personal brand vs a company brand
    • Ways in which “premium” positioning falls apart
    • How to know whether you need a rebrand or refresh
    • What to do when sales, marketing, leadership, and customer success all describe the brand differently
    • Brand Architecture issues after mergers and acquisitions
    • Prerequisites to altering brand assets like your logo

    Helpful Links:

    Find Jack:

    - On LinkedIn

    - Website

    Find The Push:

    - On LinkedIn

    - On YouTube Music

    - On TikTok

    - On Instagram

    - Website
    Show More Show Less
    28 mins
  • S3 E70: When Great Marketing Execution Still Fails: Understanding Buyers, Markets, and Risk

    S3 E70: When Great Marketing Execution Still Fails: Understanding Buyers, Markets, and Risk
    May 19 2026

    Most companies blame execution when growth plateaus.

    So they start doing more outbound, making better ad creative, creating new landing pages, building sharper sales scripts, and tightening the alignment between sales and marketing. But often, the problem isn’t execution, it's market understanding.

    In this episode, Jack Ferguson hosts Buyer Researcher Ryan Gibson to help you understand when poor growth is an execution problem and when it is a market understanding problem.

    Using examples from SaaS, enterprise software, startups, and B2B sales environments, they explore how buyers make decisions, why status quo bias is stronger than many realise, and why customer feedback alone is seldom enough to glean broad market insights.

    They cover:

    - How Amazon use qualitative data to break the tie of a GTM decision

    - The % of revenue Salesforce reinvests back into their GTM

    - How to get feedback from buying committees you don’t ordinarily get access to

    - How to know if you have a market understanding problem or execution problem? (incl. real examples of each)

    - The lead and lag indicators that indicate a company lacks the market understanding to effectively grow

    - The issues with using surveys for quantitative research

    - How you can use AI to complement your market research efforts

    - Low cost approaches to doing B2B market research

    - Ways to get your company to start investing in market understanding

    - How to get market and buyer truths

    - What strong resistance to pricing tells you

    - How qualitative conversations uncover what dashboards and CRM data can’t

    - The benefits and drawbacks of relying on sales teams for market understanding

    - What conditions need to be in place for large B2B companies to change providers

    - The limitations of relying on customers for market insight

    Helpful Links:

    Where to find Jack:

    - LinkedIn

    - Website

    Where to find Ryan:

    - LinkedIn

    - Content Lift Website

    Where to find The Push:

    - LinkedIn

    - YouTube Music

    - Instagram

    - TikTok

    - Website
    Show More Show Less
    52 mins
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