When did you last raise your prices? If you have to think about it, that's your answer.

In this episode of the Opt In Podcast, Melissa Franks tackles one of the most avoided conversations in small business: pricing. Not setting prices for the first time, but revisiting them after you've grown, delivered results, and become exponentially more valuable than you were when you first put a number on your work.

If your rates look the same as they did two or three years ago, someone is paying for that gap. Spoiler: it's you.

Melissa breaks down why founders chronically underprice (it's not the market, it's fear dressed up as strategy), walks through the 4-question pricing audit you can run on your business this week, and gives you the exact framework for raising rates without losing the clients you actually want to keep.

In This Episode

• Why founders set prices when they were least confident, and never revisit them
• The three stories you're telling yourself to avoid the conversation (and why none of them are true)
• The math that shows how underpricing compounds over time, and what it's actually costing you per client, per year
• The 4-question pricing gut check to run on every engagement you offer
• How to raise your rates without burning client relationships: the grandfathering window, the 30-60 day notice approach, and how to communicate the change with confidence instead of apology
• Why some clients will leave when you raise prices, and why that's not a loss
• Your homework: one service, one date, one decision

Connect With Melissa

• 🎥 Watch the episodes on YouTube
• 📸 Instagram: @melissa_franks
• 💼 LinkedIn: Melissa Franks
• 🌐 Website: melissafranks.com

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com