I just built a FREE virtual version of myself to give Podiatry Clinic Owners answers on how to help their podiatry business

Podiatry Clinic Owners can now have a real conversation with Virtual Lorcan — 24 hours a day, 7 days a week, ask questions about their podiatry practice and get a bespoke, step-by-step plan showing exactly how to improve profits & business.

In this episode I explain why charging for information is dead with the dawn of Chat-gpt etc and why your clinic needs to understand this what patients will pay for and why they will pay a premium if you do it right.

Most podiatry clinic websites are still built like it’s 2021.

Home. About. Services. Contact.

Looks nice… but it doesn’t convert.

In the AI age, the most effective website is a 24/7 receptionist + triage + booking system — with AI-SEO built in.

In ep 195 of The Pidiatry Business Podcast I break down:

• The old “brochure website” model (and why it fails now)
• What an AI-age website should do differently
• How AI agents can answer, triage, and convert patients 24/7

Fear is a normal part of growth—especially when you’re running a podiatry clinic.

When you’re working long days, carrying the pressure of patients and payroll, and still not seeing the income or freedom you expected, change can feel risky.

But staying the same has a cost too: more hours, more stress, and the same results. In this episode, we’ll unpack why fear shows up, why it doesn’t mean “stop,” and the plan that helps you move forward anyway.

If you’ve ever thought, “I just need to hire someone and everything will calm down,” this episode is for you. Because hiring doesn’t fix chaos — it amplifies it. If your clinic relies on you to answer every question, solve every problem, and keep every plate spinning, adding a new person won’t create freedom. Today I’ll show you how to hire with a system: clear roles, decision rights, and onboarding that stops you being the bottleneck.

Are your staff earning more per hour than you?

It happens when you hire because demand is strong, but your pricing and systems don’t change to match the new wage bill.

So the clinic gets busier, payroll gets bigger, and you’re left doing the most responsibility for the least reward.

The tempting move is to throw fuel on the fire with Google Ads because surely the answer is just more new patient's. But if the numbers, capacity, and follow-up aren’t tight, you’re just pouring water into a leaky bucket. Let’s fix the leaks first—then scale with marketing.

Most podiatry clinic owners don’t feel “stuck” because the clinic isn’t busy — they feel stuck because the clinic depends on them for everything.

If you’re the one making the decisions, solving the problems, and generating most of the profits, you’re not alone.

In this episode, I’ll walk you through a calm, practical way to escape the Owners Trap without lowering standards or working longer hours — by installing simple decision rules and building a model that doesn’t rely on you being in every room

If you’re wondering, “When should I hire another podiatrist?” you’re not alone. Hire too early and you squeeze cashflow, add pressure, and risk paying for empty chair time.

Hire too late and you cap growth, burn out, and leave new patients waiting—who often won’t wait at all.

In this episode, I’ll walk you through the clearest signs it’s time to expand your clinical team, the simple numbers to check before you commit, and a practical 30–60–90 day ramp plan so a new clinician is productive without chaos.

If you want to grow without becoming the bottleneck, this is for you.

You've been offered an amount to sell your clinic but your dont know if its fair or how it was even calculated. .

In this episode, we’ll unpack how podiatry clinics are valued, why EBITDA and the multiple matter more than revenue, and the specific factors that can increase your valuation or slash it fast.

And at the end, we’ll talk about the real decision most owners ignore: what outcome is right for you.