In this episode of The Pet Groomer Community Podcast, Jo is joined by groomer and social media manager Izzy Delderfield-King.

Izzy shares how she discovered a love for marketing through running her own grooming business, and why she now helps other groomers feel more confident with their social media. Jo and Izzy chat about Facebook, Instagram, reels, captions, reviews, local SEO, AI, and why your online content still needs to sound like you. Get help from Izzy here.

They also talk about Izzy’s grooming life, building a business around the right clients, entering online grooming competitions, learning cat grooming, and the importance of not comparing yourself too much to others in the industry.

A helpful and encouraging episode for groomers who know they need to show up online, but aren’t always sure what to post, where to start, or how to make social media work for their business.

If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Please make sure you subscribe to the podcast and leave us a review to help others find our podcast.

As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers.

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠

In this episode of The Pet Groomer Community Podcast, Lexi is joined by her friend Phoebe for a brilliantly honest catch-up about grooming, business, parenting, and trying to keep all the plates spinning.

Phoebe shares how she left a corporate job to start grooming, began her business as a mobile groomer, and eventually took on a salon. She and Lexi chat about the realities of running a grooming business while parenting, the pressure of being the only income in the house, and why pricing, boundaries, and sustainability matter so much.

They also talk about upselling, confidence, working around school runs, single-parent life, horses, vision boards, mobile grooming vans, and the big question of what the future might look like.

A warm, relatable episode for any groomer who has ever felt overwhelmed, overbooked, under pressure, or in need of a reminder that your business has to work for you too.

If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Please make sure you subscribe to the podcast and leave us a review to help others find our podcast.

As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers.

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠

In this episode of The Pet Groomer Community Podcast, Lexi is joined by her friend and fellow groomer Michelle, owner of a Only Dogs in Lingfield.

Shell shares her journey from over 20 years in social work to retraining as a dog groomer, opening her own salon, and navigating the very real ups and downs of running a grooming business. From taking on premises with only a few weeks’ notice, to rebuilding bathing areas, managing client expectations, and learning how to step into the role of business owner rather than employee, Shell’s story is packed with honesty, humour, and plenty of relatable moments.

Lexi and Shell also chat about the difference between college grooming and real salon life, the importance of boundaries, marketing yourself rather than just your grooms, and why saying “no” can sometimes be one of the most powerful things you do for your business.

A brilliant listen for new groomers, salon owners, or anyone wondering whether they should take the leap — Shell’s advice is simple: just go for it.

If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Please make sure you subscribe to the podcast and leave us a review to help others find our podcast.

As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers.

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠