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The Perfect Rise: Conversations with RBA

The Perfect Rise: Conversations with RBA

By: The Retail Bakers of America Association
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"The Perfect Rise: Conversations with RBA" is your all-access pass to the heart of the retail baking industry. Each episode brings you inside the kitchen with leading bakers, educators, and innovators who share their stories, tips, and insights. From the secrets of achieving the perfect loaf to navigating business growth, we explore what it takes to elevate your baking craft and career. Whether you’re a seasoned pro, an aspiring baker, or simply hungry for inspiration, tune in and discover how the Retail Bakers of America helps you rise to every challenge—and savor every success.

© 2026 The Perfect Rise: Conversations with RBA
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Episodes
  • Justin Fry: Competition, Chocolate, and Building the National Pastry Conference
    Jul 10 2026

    What does it really take to become great in the pastry industry?

    In this episode of The Perfect Rise, Kimberly I. Houston sits down with award-winning executive chocolatier Justin Fry, founder of JF Chocolat and President of the National Pastry Conference, for a conversation about the habits, mindset, and community that shape exceptional pastry professionals.

    Justin shares how years of competition taught him that mastery isn't about talent. It's about repetition, discipline, and continually improving your craft. He also discusses the transition from competitor to entrepreneur, building a sustainable chocolate business, and why he believes the future of the pastry industry depends on creating opportunities for professionals to connect, compete, and learn from one another.

    Whether you're a bakery owner, pastry chef, culinary student, educator, or simply passionate about baking, this episode offers practical insights into craftsmanship, entrepreneurship, leadership, and the power of community.

    In this episode, you'll learn:

    • Why competition builds better bakers, even if you never plan to compete
    • How repetition creates mastery in the kitchen
    • The mindset shifts required to transition from pastry chef to business owner
    • How JF Chocolat balances creativity with profitability
    • Why the National Pastry Conference was created and what makes it unique
    • The importance of mentorship, networking, and continuous learning
    • Justin's advice for the next generation of pastry professionals

    Subscribe to The Perfect Rise for conversations with the people shaping the future of the baking and pastry industry.

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    1 hr and 5 mins
  • From Sugar Flowers to Sweet Success with Julia Fedorova
    Jun 26 2026

    What does it take to build an internationally recognized cake artistry career from the ground up?

    In this episode of The Perfect Rise, Kimberly I Houston sits down with award-winning sugar artist, educator, author, and Sweet Art Master founder Julia Fedorova.

    After immigrating to the United States in 2015 without speaking English or having a background in the cake industry, Julia taught herself sugar artistry, competed her way to mastery, and became one of the industry's leading voices in botanical sugar flowers.

    Together, they discuss:

    • Julia's journey from newcomer to internationally recognized artist
    • The discipline behind botanically correct sugar flowers
    • Why competitions can accelerate growth and confidence
    • Common mistakes decorators make when competing
    • What judges are really looking for
    • The inspiration behind her book, Sweet Botany
    • The importance of community, mentorship, and continuing education

    Whether you're a cake decorator, pastry professional, educator, or competitor, this conversation offers valuable insights into craftsmanship, creativity, and lifelong learning.

    Learn more about Julia Fedorova and Sweet Art Master:
    https://sweetartmaster.com

    Learn more about the Retail Bakers of America:
    https://www.retailbakersofamerica.org

    Follow RBA for education, certification opportunities, and industry resources.

    #ThePerfectRise #RetailBakersOfAmerica #JuliaFedorova #CakeArtist #SugarFlowers #CakeDecorating #PastryArts #BakingIndustry #SweetArtMaster

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    35 mins
  • Building the Next Generation of Bakers with Cyndi Benavides
    Jun 12 2026

    What happens when a retail baking supply store becomes a workforce development pipeline for the future of the baking industry?

    In this episode of The Perfect Rise, Kimberly Houston sits down with Cyndi Benavides, owner of Cake Craft Shoppe and founder of the Youth Baking Academy in Houston, Texas.

    Together, they discuss how Cyndi transformed a teaching kitchen into a multi-year program focused on baking, cake decorating, professionalism, confidence, and career readiness for students ages 10–17.

    The conversation explores workforce development, youth mentorship, industry certifications, entrepreneurship, and why investing in young bakers may be one of the most important decisions the industry can make today.

    From hands-on training to real-world career pathways, this episode highlights how education can shape the future of baking.

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    25 mins
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