The Payless Prank 🙊
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The Payless Prank 🙊
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About this listen
Hey and welcome to this short episode where we explore the idea of branding using the Payless Shoe Prank as an example.
Payless Shoes created a fake high-end brand called Palessi and invited influencers to shop their shoes, which were normally priced at $35, but sold for $645. The influencers praised the shoes and their perceived value, highlighting the power of branding.
We discuss the importance of positioning your brand and services to attract your desired market. Join me as we delve into the world of branding and perceived value.
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