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The Part-Time CEO Diaries

The Part-Time CEO Diaries

By: Bucketlist Bombshells
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The Part-Time CEO Diaries is a top-charting podcast for women growing service-based online businesses to multi-six figures without burnout. Hosted by $6M founders of Bucketlist Bombshells® Cassie Torrecillas and Shay Brown, we share real-time strategy on sustainable revenue, simple scaling, and building a business that feels aligned — so you can grow with more clarity, confidence, ease, and purpose.Bucketlist Bombshells Economics Leadership Management & Leadership
Episodes
  • 054: Stuck, Slow Growth, or Plateaued? The $6M Visibility Engine Behind Our Business
    Apr 7 2026

    We’re continuing the conversation…

    After opening Season 5 with a deeper look at the season you’re in, this episode is where we begin to unpack what that actually looks like inside your business.

    Because if Episode 1 was about recognizing the season you’re in…

    This episode is about what it looks like to step back into growth.

    And more specifically, what it really means to become visible again in your business.

    If you’ve been feeling: – stuck in your growth, even though you’re doing “all the right things” – like clients come in waves, but nothing feels consistent – or like you’ve plateaued and aren’t sure what actually needs to change

    This episode is going to shift how you think about growth entirely.

    Because more often than not…it’s not your offer, it’s not your pricing and it’s not that you need to “do more”.

    It’s that you’re not in front of enough of the right people.

    In this episode, we’re pulling back the curtain on what we call our $6M visibility engine: the foundational way we’ve grown Bucketlist Bombshells over the past 12 years. And we’re breaking down what visibility actually means… beyond just posting more on Instagram!

    In this episode, we talk about:

    • Why your business might feel stuck or plateaued (even when your offer is working)

    • What visibility actually means - and why it’s so much more than posting on social media

    • The gap between doing “all the things” and actually growing your business

    • How to get in front of the right people by leveraging “borrowed audiences” in your niche

    • What it looks like to step into visibility with more confidence, openness, and aligned leadership

    And maybe most importantly…

    We talk about what it really means to put yourself out there in your business.

    Not in a way that feels forced - but in a way that feels aligned with who you are, the impact you want to make, and the kind of business you actually want to build.

    If you’re feeling called into your next level of growth and a more intentional season of scaling, we’d love to invite you to apply for our Scale with Purpose Mastermind - our highest level of business coaching, where we work closely with you inside your business.

    There are currently 2 spots open.

    You can learn more and apply at: bucketlistbombshells.com/mastermind

    And if this episode resonated, send us a DM on Instagram (@bucketlistbombshells)… we’d love to hear what stood out to you & where you’re feeling called to step into visibility next!

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    41 mins
  • 053: The Season You’re In (And What It Might Be Preparing You For in Business & Life)
    Mar 31 2026

    We’re back… and this is a new era!!

    Over the past five years, this podcast has evolved alongside us and today we’re entering a new era: The Freedom Filled Life podcast is now The Part-Time CEO Diaries!!!

    In this first episode of Season 5, we’re opening the door to a more honest, behind-the-scenes conversation - one that reflects not just strategy, but the real seasons of life and business we’ve been navigating.

    Because if there’s one thing we know after 12 years in business, it’s this:your business will move in seasons… just like you do.

    And the season you’re in right now?It’s not random. It’s asking something of you.

    In this episode, we’re sharing what the past year has actually looked like for us behind the scenes - from stepping away from visibility, to navigating burnout, to rebuilding our energy, creativity, and vision in a completely new way.

    We talk about what it means to: – Move through a season of rest without rushing the next chapter – Reconnect with your voice after going quiet – Let go of the pressure to always be “on” or “growing” – Trust that clarity will return… even when it feels far away

    And now, as we step into 2026, we’re entering a completely different season - one of visibility, expression, and expansion.. in a way that we’ve never done before.

    If you’ve been feeling:– a pull toward something bigger, but unsure where to place your energy

    – disconnected from your business or your original vision

    – or like you’re in an in-between season… not where you were, but not fully clear on what’s next

    This episode will meet you exactly where you are.

    Because you don’t need to force your way into your next level - in your business or in yourself.

    It’s about leaning into the season you’re in… and trusting what it’s here to teach you, shape in you, and prepare you for.

    Because more often than not, this season is quietly leading you into the most aligned, abundant, and expansive chapter yet.

    • The difference between a scaling season, a growth season, and a maintenance season

    • What “post-burnout” actually looks like (and why it’s not always instant clarity!)

    • Why stepping away from the noise can reconnect you to your real vision

    • How to approach your vision for your business when you don’t have all the answers yet

    • What it looks like to step into visibility and lead your next level of growth with more alignment, trust and clarity

    If you’re feeling called into your next level of growth and a more intentional season of scaling, we’d love to support you inside Scale with Purpose Mastermind - our highest level of coaching, where we work closely with you inside your business.

    There are currently 3 spots open.You can learn more and apply at: bucketlistbombshells.com/mastermind

    In this episode, we talk about: And if this episode resonated, send us a DM on Instagram (@bucketlistbombshells)..we’d love to hear your takeaways!

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    55 mins
  • 052: Feeling Burnt Out? Here’s Why Your Business Strategy Might Be Working Against You
    Nov 17 2025

    Ever feel like you're following all the “right” strategies to grow your business… but you’re feeling totally burnt out?

    In this episode, Shay sits down with business strategist and Human Design expert Jazze Jervis, creator of the By Design method.

    After scaling to 7 figures in just 3 years, Jazze hit a breaking point in her business: behind the scenes, she was totallyyy exhausted, disconnected from her purpose, and navigating chronic illness… all from building a business that didn’t truly “fit” her.

    Together, we chat honestly about what it really takes to grow a sustainable, soul-aligned business — one that supports your nervous system, honors your energy, and still hits your revenue goals. If you’ve ever felt pressure to do more, show up more, or push past your limits to grow your business… this conversation will shift everything.

    You’ll learn how to recognize when your current way of working isn’t actually working for you — and how to use your unique Human Design to finally make productivity, revenue, rest, and growth feel easier and more aligned (yes pls!).

    These are the secrets we see most women in business miss…the *BIG* powerful shifts that happen when you ditch the “shoulds” and start building a business around your true strengths. Let’s dive in!

    In this episode, we chat about:

    • How Human Design can help you find an easier, more aligned way to market, sell, and lead in your business

    • Why most “proven” strategies are actually built for someone else’s energy (and how to start honoring yours!)

    • The hidden link between undefined centers, people-pleasing, and burnout (and how to *finally* break free from your business burnout cycle)

    • What it looks like to stop pushing past your limits and start growing your business in a way that supports your nervous system and your goals!


    Connect with Jazze:

    • FREE Energy Guide: https://www.jazzejervis.com.au/freedomfilled

    • Email: hello@jazzejervis.com.au

    • Website: https://www.jazzejervis.com.au

    • Instagram: @jazzejervis_

    • Podcast: All That Jazz Podcast


    💼 Join She’s Fully Booked™ — Your Client-Finding & Sales Membership

    Ready to hit consistent $5K months and book out your services with confidence? Inside this monthly membership, you’ll get our proven step-by-step Booked Out Framework™, live business coaching from us, monthly client-finding challenges, and so much more.


    👉 Join now for just $97/month: https://bucketlistbombshells.com/shesfullybooked


    ✨ Apply for our Scale with Purpose Mastermind!

    Want high-touch coaching to scale to multi-six-figures with more ease, purpose, and profit? This is our most intimate program for just 10 ambitious women - complete with 1:1 mentorship and in-person business retreats.


    🔗 Only 1 spot open! Apply now: https://bucketlistbombshells.com/mastermind


    📲 Come say hi on Instagram - We’d love to hear what resonated with you in this episode or what you want us to cover next!


    📩 DM us here: https://instagram.com/bucketlistbombshells


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    43 mins
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