Episodes

  • #529 - RJ Talyor - AI for eCommerce

    #529 - RJ Talyor - AI for eCommerce
    Jun 12 2026
    RJ Talyor is the Founder and CEO of Backstroke a AI for eCommerce generative content platform for email marketers. Instantly create on-brand, high-performing email subject lines, preview text, mobile push notifications, and SMS messages.Summary of PodcastPodcast introduction and guest backgroundGraham and Kevin introduce the Next 100 Days Podcast and welcome RJ Talyor from Indianapolis. RJ describes Indianapolis as offering the best of a big city with a small-city feel, with about a million people, great sports, culture, food, and good cost of living. He has traveled extensively but always enjoys returning home.Backstroke's AI email generation platformRJ introduces Backstroke.com, which generates performant email campaigns for e-commerce retailers selling clothes, pet food, furniture, and other products online and in-store. E-commerce brands typically expect 20-50% of revenue from email marketing while sending 3-5+ emails weekly, with customers spending 8-12 hours per campaign. Backstroke reduces this to approximately 15 minutes while personalising content so each customer receives a different message tailored to their interests and behaviour.Personalisation through data and engagement Backstroke personalises emails using multiple data layers: subscriber status, past engagement (opens, clicks, conversions), and appended third-party data revealing demographics like age, location, and gender. When additional data is unavailable, the platform uses progressive profiling—analysing engagement patterns to infer preferences. For example, if a customer consistently clicks on men's content over women's content, or prefers dark-coloured shirts over light ones, AI identifies these patterns to drive personalisation, which is more effective than manual analysis.Real-world personalisation: from negative to advocateGraham shares a personal story about Son of a Tailor, a Portuguese apparel brand, where his initial experience was poor—they sent him a shirt too short for his frame. However, the company responded exceptionally well, ultimately creating a monogrammed, high-quality shirt that transformed him into an advocate. RJ explains this is valuable data: AI can flag customers who experienced negative-to-positive journeys as potential super-fans or loyalty advocates, a pattern most marketers miss because they lack time to identify such nuanced customer experiences.AI pattern recognition beyond traditional metricsTraditional RFM (Recency, Frequency, Monetary) models reduce customers to transactional data, but AI can extract signal from unstructured data to identify complex patterns. For instance, AI can recognize when a customer buys different sizes (suggesting purchases for others) or when multiple preferences exist within one account—like RJ's Spotify feed where his children's music preferences mix with his own. AI discerns these overlapping patterns that aren't immediately obvious to humans, enabling more sophisticated segmentation.Team expertise and company historyRJ co-founded Backstroke with his wife Allison, who holds a PhD in deep data analysis and chemical reagents, bringing statistical rigour and predictive modelling expertise. RJ's background includes starting Pattern89 in 2016, an AI company predicting Instagram and Facebook clicks using computer vision and natural language processing, which he sold to Shutterstock. Many Pattern89 team members joined Backstroke, bringing 10 years of AI-based marketing experience, while the team continuously innovates with new foundational models from Anthropic and OpenAI.Implementation results and Surge featureBackstroke achieves an average 30% uplift in conversion rates for new clients. Implementation typically takes about a month for full transformation, but recognising customer demand for faster results, the company launched "Surge," enabling campaigns to launch in 48 hours. This rapid-deployment feature demonstrates predictive capabilities quickly, satisfying customers who want immediate proof before committing to full onboarding.Email variants and human approval at scaleWhile technically capable of generating 10,000+ unique email variants, Backstroke has found that customers require human review of every variant version. Current implementations range from 60-100 variants, with combinations of hero images, subject lines, and templates creating exponential possibilities. The company is building QA agents to enable scaling to millions of variants while maintaining human oversight, recognizing that creative teams ultimately bear responsibility for brand representation.Brand guidelines versus performance metricsA fundamental tension exists between brand teams (who enforce guidelines like "models must face forward" or "only use this colour") and performance marketers (who know "shirts perform better laid on a bed than on a human"). RJ explains this is often gut-feel decision-making based on outdated tests—teams cite tests from a year ago by employees who've since ...
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    44 mins
  • #528 - Allan Khazak - High Intent Annuity Leads

    #528 - Allan Khazak - High Intent Annuity Leads
    Jun 5 2026

    Allan Kazakh runs an agency specialises in generating exclusive, high-intent leads for annuity products. It is called Vroom Media Group. Annuity leads are a type of financial product that provides a guaranteed stream of income in retirement.

    Summary of PodcastAllan's marketing agency and annuity leads

    Allan runs a marketing agency that helps life insurance agents and financial advisors get more customers online. His agency specializes in generating exclusive, high-intent leads for annuity products, which are a type of financial product that provides a guaranteed stream of income in retirement. Allan explained how his team crafts targeted ads based on the specific pain points and needs of different customer profiles, such as affluent clients concerned about taxes versus average consumers looking for income stability.

    Annuity products and the US market

    Allan provided an overview of annuity products in the US market, explaining how they differ from traditional investments and serve as a "safety vehicle" for retirees looking to preserve their capital. He discussed how annuities have become more popular during economic downturns when the stock market is volatile, as they offer a guaranteed return. Allan also highlighted the importance of understanding the macroeconomic climate and how it impacts consumer sentiment when developing marketing strategies.

    Allan's ad strategy and targeting

    Allan detailed his agency's approach to advertising, which primarily utilizes Meta (Facebook and Instagram) ads. He explained how they target specific customer profiles and tailor the ad creative and messaging to resonate with each group's unique pain points and needs. This includes using podcast-style ads, video ads, and other formats to grab attention. Allan also discussed the importance of testing multiple creatives to find what works best.

    Scaling the business with AI

    Allan discussed how his agency has leveraged AI to improve productivity and scale the business. By automating certain tasks like video creation, his team can produce more content and test more ad variations. Allan believes AI will continue to change the nature of work, but sees it as a tool to empower his team rather than replace jobs.

    Recap and closing thoughts

    In the closing segment, Graham and Kevin reflected on the key insights from the discussion, including Allan's ability to identify and target specific customer pain points, his data-driven approach to advertising, and his use of AI to drive efficiency. They noted Allan's expertise in a niche market and his success in outperforming competitors through his marketing strategies.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    43 mins
  • #527 Steve Turner - Multimedia PR

    #527 Steve Turner - Multimedia PR
    May 29 2026

    Steve Turner is a multimedia PR expert. Solomon/Turner has managed and executed dozens of targeted campaigns for clients of all sizes. The firm enjoys a special expertise in both businesses to business and business to consumer publicity, as well as reputation management. Solomon Turner maintains an extensive list of relationships with many key members of the media from television, newspapers and trade journals.

    Summary of PodcastIntroducing Steve Turner

    Kevin and Graham introduce their guest Steve Turner, an expert in public relations who has written a book on the subject. They highlight his background in sports commentary and media work.

    Steve's PR firm origins

    Steve shares the history of how he founded his PR firm Solomon Turner, starting in radio and advertising before transitioning to PR and merging with an advertising agency run by his now-wife Shelly.

    Developing thought leadership

    Steve explains the concept of thought leadership and how he has helped clients like an author on Jeep history establish themselves as experts in their fields through media appearances, speaking engagements, and other PR tactics.

    Effective PR strategies

    Steve outlines a 5-step process for developing an effective PR campaign: 1) Defining clear objectives, 2) Identifying the target audience, 3) Crafting the right messaging, 4) Selecting the right delivery channels, and 5) Measuring the results and ROI.

    Adapting PR for the digital age

    Steve discusses how PR has evolved in the digital age, with the rise of social media and podcasts providing new channels for thought leadership and third-party endorsement. He cautions against over-reliance on AI-generated content.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    55 mins
  • #526 Nishant Sharma - Rutland Square

    #526 Nishant Sharma - Rutland Square
    May 22 2026

    Nishant Sharma is the founder of Rutland Square. Their Chai Spiced Scottish Gin combines a unique recipe with a captivating story that sets it apart in the world of premium spirits. This extraordinary gin blends modern business principles with deep respect for tradition—a perfect fusion of two cultures. Our journey begins in India and traverses the globe to Scotland, resulting in a truly unique, complex, and luxurious sipping gin.

    Summary of PodcastNish's background and business

    Nish shares his background, explaining how he migrated from India to Scotland and how his family history with distilling led him to start his spirits company Rutland Square. He discusses the process of developing his flagship gin product, which blends Indian and Scottish influences.

    Rutland Square's growth and marketing

    Nish describes the early challenges of getting Rutland Square's gin accepted by retailers, and how he overcame this by directly engaging with consumers at markets and events. He discusses the company's growth, including expanding into new markets and product lines like rum and whisky.

    Balancing passion and scaling the business

    The group discusses the importance of Nish maintaining the passion and authenticity of Rutland Square as the company grows, and explores ideas around how he can position the brand distinctively in the market. They also touch on Nish's plans to use Rutland Square's success to support other entrepreneurs.

    VISIT RUTLAND SQUARE: https://rutlandsquare.com/

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    47 mins
  • #525 Christopher Carter - Approyo

    #525 Christopher Carter - Approyo
    May 15 2026
    Christopher Carter is the founder, Chairman, and CEO of Approyo, a Wisconsin-based managed services company that was one of the first to put SAP systems into the cloud (back in 2002). He founded Approyo in December 2013 to provide full SAP technology services with extensive capabilities in hosting, managing, upgrading, and migrating.Summary of PodcastKey TakeawaysData Quality is the AI Blocker: AI's value is limited by the "crap in, crap out" problem. Carter advises a mandatory data cleansing project before any AI initiative, as AI tools alone are insufficient and require human oversight.Human-in-the-Loop Governance: Carter advocates for a human-in-the-loop for all critical AI processes to prevent compounding errors. He criticized McKinsey's reported plan for 30,000 autonomous bots, arguing they should be tools to augment human employees, not replacements.Mugatu AI Prevents Data Leaks: Mugatu AI is an AI security tool that uses predictive analytics and homomorphic encryption to prevent accidental data leaks. It flags risky emails (e.g., with sensitive spreadsheets) and suggests secure alternatives like shared links.Early Cloud Adoption: Carter was an early pioneer in virtualising SAP systems on VMware and Azure, which initially met with corporate resistance but ultimately proved to be a cost-saving, flexible innovation for the SAP ecosystem.The "Crap In, Crap Out" ProblemCarter's core message: AI's effectiveness is directly tied to data quality.Problem: Legacy systems contain decades of "dirty data" from acquisitions, stagnant records, and inconsistent formats.Example: One client had 27 years of uncleansed EDI data.Example: Another client's acquisitions created duplicate part numbers (e.g., 7 different codes for the same part).Solution: A mandatory data cleansing project before any AI initiative.AI tools can assist with scraping and matching, but human oversight is essential for validation.The goal is a human-AI partnership to ensure data accuracy.Human-in-the-Loop GovernanceCarter advocates for a human-in-the-loop for all critical AI processes to prevent compounding errors.Critique of McKinsey's Bot Strategy: Carter questioned McKinsey's reported plan for 30,000 autonomous bots, arguing they should be tools to augment human employees, not replacements.Relevance to Finance (FP&A): Clean data and human-AI collaboration enable rapid scenario planning (e.g., 4 forecasts instead of 1), a major game-changer for finance teams.Mugatu AI: Preventing Accidental Data LeaksMugatu AI is an AI security tool named after the villain in the movie Zoolander.Function: Prevents accidental data leaks by flagging risky outbound emails.Mechanism: Uses predictive analytics and homomorphic encryption to analyse content in milliseconds.User Feedback: Provides a "security score" (0-100) and suggests secure alternatives (e.g., a shared link instead of an attachment).Status: 14,794 end-users across 3 major corporations; acquisition interest from companies like NVIDIA.Career as a Tech InnovatorCarter's career is marked by early adoption of disruptive tech, often ahead of corporate policy.SAP & Cloud Virtualisation:Pioneered virtualising SAP systems on VMware and later on Azure.This innovation initially met with resistance from SAP executives, who had not yet formalised a partnership with VMware.Re-engagement with SAP:After a negative client experience, Carter left the SAP ecosystem.A conversation with a friend (SAP's VP of Oil & Gas) over a bottle of Macallan scotch introduced him to SAP HANA, reigniting his interest.Carrick Rangers FC:A minority owner of the Northern Ireland Premier League football club.His involvement stems from a lifelong passion for soccer, including a past role as VP of Sales/Marketing for a professional team. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    44 mins
  • #524 - Stevey Arroyo - The Brand Exit

    #524 - Stevey Arroyo - The Brand Exit
    May 8 2026
    Stevey Arroyo joins The Next 100 Days podcast to discuss The Brand Exit. For Stevey, brand value is a prerequisite for exit. A strong brand is a transferable asset that de-risks a business for buyers, enabling a sale (e.g., Pimlico Plumbers sold for £134M, compared with an unbranded plumbing firm). Without one, an exit is often impossible. In the podcast, Stevey explains that you need to plan 3–5 years out for maximum value. This timeframe allows for strategic work to build brand equity, which compounds over time. Last-minute valuations are possible but miss the opportunity to create significant value.Value is created via defensibility and premium pricing. Key actions include trademarking the brand name and using validated proof (e.g., independent studies) to justify a premium price, thereby improving profit margins. The founder must become dispensable. Buyers view founder-dependency as "key man risk." The goal is to build systems and a team that can operate the business independently, making the brand the primary asset.Summary of PodcastThe Problem: Founder-Dependent Businesses Are UnsellableM&A buyers focus on "quality of earnings"—the numbers—not the founder's personal contribution.Founder-dependency is a major liability that makes a business unsellable.Example: Pimlico Plumbers built a transferable brand and sold for £134M, while a sole-trader plumber with no brand has no exit option.The Solution: Build a Transferable Brand AssetA brand is a digital asset that compounds, increasing in value over time.Core Principle: "If you've built a brand, sell the brand."Key Actions:Defensibility: Secure the brand name via domain registration (.com, .co.uk, etc.) and trademarking.Transferability: Systematise operations and build a team to reduce founder-dependency.Example: Amazon's brand value comes from its reliable service and customer experience, not its logo.The Process: Plan 3–5 Years Before ExitThis timeframe is ideal for strategic brand building, which compounds value.The Brand Exit's Process:Analysis: Identify strengths (to leverage), weaknesses (low-hanging fruit), and gaps (new initiatives).Value Creation: Improve financial metrics (quality of earnings) through:Pricing Power: Use validated proof (e.g., independent studies) to justify a premium price.Margin Improvement: Reduce marketing costs by increasing brand resonance.Positioning: Use the ISO 10668 standard for brand valuation to create an undeniable asset, then position the business to attract multiple buyers and competitive tension.The Future: AI as an Exit EnablerAI can help reduce founder-dependency by automating processes and decision-making.Concept: Evolving from AI assistants (e.g., ChatGPT) to "AI executives" with delegated power. (Talk to https://microyes.ai)Risk: AI-generated apps can accumulate technical debt, requiring costly fixes.New Exit Option: Founders can sell the business but remain involved as high-paid consultants or board advisors.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    49 mins
  • #523 - Zana Goic Petricevic - Bold Leadership

    #523 - Zana Goic Petricevic - Bold Leadership
    May 1 2026
    Zana Goic Petricevic pivoted from a successful corporate career to find her true calling - coaching bold leadership. Zana's career change came about after being fired from a corporate director role for being "blunt" with the chairman, which she reframed as a necessary catalyst for her true calling. Now, a successful coach, she has developed the "SOUL" Framework: Zana's leadership model focuses on four "playgrounds": Self (inner beliefs), Others (relationships), Universe (system/culture), and Legacy (lasting impact).A key coaching goal is helping leaders shift from a victim mindset ("this is happening to me") to one of agency ("I have a choice"), seeing change as an opportunity, not a threat. And she subscribes to the "Fake It 'Til You Become It" method. Zana advocates for taking risks before feeling 100% ready, citing her own experience of accepting a keynote speech before ever having delivered one.Summary of PodcastThe Catalyst: A Corporate ExitZana's career in oil and gas ended abruptly when she was fired from her Corporate Communications Director role for being "blunt" with the chairman.This unplanned exit caused a significant identity crisis, as her professional role was central to her sense of self.A key realisation came when applying for lower-level jobs and being told she was overqualified, confirming that her corporate path was permanently closed.Reframing: Zana views this event as a "planting" rather than a "burying"—a necessary end that enabled a new beginning.The Pivot: From Corporate to CoachingThe turning point was a 2016 co-active coaching course in London, which introduced her to a new type of conversation where she felt "seen, heard, and able to express myself."This experience revealed her passion → bringing these authentic conversations into organizations.To make this "fluffy" concept palatable to the corporate world, she supplemented her training with psychometric tests and other data-driven tools.Business Launch: With nothing to lose, Zana embraced networking and relationship-building—skills she had previously avoided—to secure her first clients.The "SOUL" Framework for Bold LeadershipZana's coaching framework guides leaders through four interconnected "playgrounds":S - Self: Understanding one's inner world (beliefs, values, patterns).O - Others: Building effective relationships through honest, kind communication.U - Universe: Navigating and shaping the organizational system and culture.L - Legacy: Defining one's lasting impact ("What stays when you go?").Legacy Defined: Legacy is not just measurable results but also the intangible impact on people and culture.Analogy: "Leaders bring the weather," creating either sunshine or storm. This "weather" is their legacy.Mindset & The Future of LeadershipCore Coaching Goal: Help leaders shift from a victim mindset to one of agency, seeing change as an opportunity rather than a threat."Fake It 'Til You Become It": Zana advocates for taking risks before feeling 100% ready, citing her own experience of accepting a keynote speech before ever having delivered one.AI & Technology: Zana sees AI as a tool that forces conscious choice, helping leaders define what they want to keep agency over and what to delegate.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    46 mins
  • #522 Dr Denis Cauvier - Human Resources

    #522 Dr Denis Cauvier - Human Resources
    Apr 24 2026
    Dr. Denis Cauvier is an expert in HR, talent management, and leadership. This podcast discusses Denis's background and expertise, noting that he has written over 32 books on these topics.BiographyDr. Denis Cauvier is a global leadership strategist, executive advisor, and 30+ time author who helps organizations turn talent into measurable profit.With 36 years of experience working across 68+ countries, Denis has advised CEOs, boards, senior leadership teams, small and medium-sized companies, and professional associations on how to attract, select, develop, and retain high-impact talent — not as an HR function, but as a core business growth engine.His work has directly contributed to increased revenue, improved margins, stronger leadership pipelines, reduced costly hiring errors, and measurable improvements in employee retention and performance. Clients consistently engage him to transform talent strategy into economic leverage.He is the author of The 80/20 AI Advantage: Leveraging AI to Attract, Select, and Retain GREAT People, where he challenges leaders to stop using AI as a content machine and start using it as a decision co-pilot. His frameworks focus on eliminating expensive talent mistakes, detecting performance drift before it becomes turnover, and turning HR into a strategic profit driver.Denis reframes talent decisions through a commercial lens:Hiring mistakes are profit leaks.Engagement decline is margin erosion.Leadership blind spots are growth constraints.HR data, properly leveraged, is economic protection.Through his 80/20 AI Talent Framework and Bounce Forward™ leadership system, Denis equips leaders to make faster, smarter, less biased decisions in the next 100 days — and beyond.His core belief:AI will not replace leaders.But leaders who use AI strategically will outperform those who don’t.Email: denis@deniscauvier.comWebsite: www.deniscauvier.comLinkedIn: https://www.linkedin.com/in/drdeniscauvierSummary of PodcastDenis's Approach to Talent ManagementDenis explains his focus on bringing humanity back into the HR process, helping organisations effectively pre-select, develop, and retain exceptional talent in a humanistic way. He emphasises the importance of talent as a key competitive advantage for businesses.Leveraging AI in Human ResourcesDenis discusses the challenges of using AI in talent management, noting that job seekers are often early adopters of AI tools to position themselves, while busy executives may be slower to adopt. He proposes a "5-1-4" formula for effectively leveraging AI in hiring, retaining, and developing talent.Case Study: Improving Hiring and Retention in a Meat Processing PlantDenis shares a case study of a meat processing plant with high employee turnover. By analysing the root causes and implementing targeted solutions, such as revising the supervisor promotion process and improving the hiring process, Denis was able to reduce turnover from 68% to 11%, resulting in significant cost savings for the client.The Importance of Investing in PeopleKevin and Denis discuss the importance of investing in people as the most valuable and appreciating asset for a business, in contrast to other investments that depreciate over time. They emphasise the need for HR to act as a strategic business partner, not just a bureaucratic function.Navigating the Impact of AI on Human ResourcesKevin raises concerns about the potential impact of AI on traditional talent development pipelines, such as using graduate trainees for research tasks. Denis suggests that the key is to develop wisdom and judgment in using AI, focusing on crafting the right prompts and leveraging AI's strengths while maintaining human skills in areas like emotional intelligence and relationship building.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    59 mins