The Mitchem Tire Legacy Keeps Rolling 85 Years Later cover art

The Mitchem Tire Legacy Keeps Rolling 85 Years Later

The Mitchem Tire Legacy Keeps Rolling 85 Years Later

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 When Ed Mitchem joined his father’s business, techs changed tires on the ground with floor jacks. Selling seat covers and curb feelers was part of the daily routine. That was 85 years ago. Today, the Mitchem Tire legacy continues with five thriving locations, a loyal customer base, and a third generation carrying the torch.

Ed helped grow the company through decades of change, expanding from a single downtown shop into a regional brand built on smart buying, no-nonsense advertising, and a service-first mentality. After all, his motto: Before you switch ’em, see Mitchem – stuck around for a reason.

Ed officially stepped away from the business ten years ago, but his impact still runs deep. Now, his great-nephews Corey and Stevie Kruze are helping to lead the operation, taking lessons learned from the shop floor and applying them in a modern market filled with new challenges.

Today, Johnny g talks to Ed, Corey and Stevie about what’s changed and what hasn’t. He also talks about why the business still feels like family, even as the industry gets more crowded.
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