Episodes

  • 83% of What You Learned This Week Is Already Gone

    83% of What You Learned This Week Is Already Gone
    Oct 26 2026

    You saved the link. You opened it three days later.

    And you remembered nothing. Not the idea. Not why you saved it. Not what you were going to do with it.

    You are not a bad learner. You have a leak. And right now, 83% of everything you have ever learned is already gone.

    This is the direct implementation guide for Episode 744 with Steve Kahle. George walks through all three parts of Steve's CCR system, the exact tools to use for each, and the 10-minute exercise that builds your first recall deck today. No new information required. Just a system that holds what you already have.

    What You’ll Learn In This Episode:

    • Why consuming more content will never fix a system that cannot hold what it already has
    • How to capture with enough context that your future self actually knows what it means
    • Why messy and full beats perfectly organized and empty every time
    • How to run a weekly review pass on your catalog without overhauling it
    • What Anki is and how three to five minutes a day changes what you retain
    • The 70% rule: why you want recall friction, not easy flashcards
    • The 10-minute exercise that builds your first recall deck from scratch today

    Key Takeaways:
    ✔️83.5% of what you learn is gone within a week. That is the default setting for every human brain. The question is whether you build a system around it.
    ✔️Time swiftly washes away the obvious. What feels unforgettable right now will not be obvious in a week. Capture it the moment it happens.
    ✔️A capture with no context is not a memory. It is a paper bag with no label. Capture enough context that you know what it is, why it matters, and what you planned to do with it.
    ✔️Pick one tool as your single source of truth and let it get messy. Messy and full is workable. Empty and organized helps no one.
    ✔️Do one review pass per week. Separate what you are keeping from what you are releasing from what needs 30 more days.
    ✔️Recall is not a fixed trait. It is a muscle. You have been training it on song lyrics and birthdays for years. Now train it on what matters.
    ✔️Three to five minutes a day, five days a week on recall. If you open your screen time report, you will find those minutes. The question is whether you want to use them this way.
    ✔️Your starting deck already exists. Take 10 minutes and write down everything you wished you had remembered in the last 30 days. That list is where you begin.


    Timestamps & Highlights:
    [00:00] — The link you saved, the idea you lost, and the leak that is the real problem
    [01:29] — The 83% stat and why it is the default human setting, not a personal flaw
    [04:30] — Part 1: Capture — the paper bag problem and how to capture with real context
    [09:00] — The video capture method George uses for relationships and why it works
    [13:00] — Part 2: Catalog — single source of truth, messy is fine, and the weekly review pass
    [17:30] — Why restarting the system every time you find a shinier tool is the trap
    [20:00] — Part 3: Recall — Anki, spaced repetition, and the 70% sweet spot
    [22:30] — The 10-minute starting deck exercise and Steve's morning walk practice
    [23:30] — The three actions to take today, this week, and tomorrow

    Your Challenge This Week:
    Three things. Start today.
    Capture one insight right now with full context. This week, pick your single source of truth and do one review pass. Tomorrow, take 10 minutes to list what you wished you had remembered in the last 30 days. That is your first Anki deck.

    Free book at: leadershiprecall.com

    Follow George: @itsgeorgebryant

    Work with George:

    The Alliance — Community for entrepreneurs building systems that actually hold what they learn.

    1:1 Coaching — Limited spots. Apply at mindofgeorge.com/coaching-consulting/

    Live Retreats — In-person experiences for entrepreneurs who want applied knowledge, not more information.
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    24 mins
  • You’re Losing 83% of Everything You Learn Within the First Week with Steve Kahle

    You’re Losing 83% of Everything You Learn Within the First Week with Steve Kahle
    Oct 23 2026
    You are losing 83% of everything you learn within the first week.Every book. Every seminar. Every podcast. Gone.Most people call that a motivation problem. It is not. It is a system problem. And Steve Kahle has spent 30 years building the fix.Steve Kahle is a 2x CEO, co-founder, fractional CIO/CTO, and author of Leadership Recall. In this conversation, he and George break down the forgetting curve, the CCR system (Capture, Catalog, Recall), and what it actually takes to stop bleeding knowledge and start turning what you learn into results.What You’ll Learn In This Episode:Why you are losing 83% of what you learn in the first week and what the forgetting curve actually costs youThe CCR framework: Capture, Catalog, Recall explained in fullHow to capture insights with near-zero friction using a single toolWhy Notion is still the leader for cataloging your second brainWhat recall fitness is and how three to five minutes a day changes everythingHow Anki (spaced repetition and digital flashcards) bakes knowledge into long-term memoryWhy recall friction is something you want and how to calibrate itKey Takeaways: ✔️83% of what you learn is gone within seven days. The University of Amsterdam confirmed it in 2015. This is not a motivation problem. It is a capture and recall problem.✔️Time swiftly washes away the obvious. What is clear to you right now will not be clear in a week. Capture it the moment you feel the pull.✔️Capture serves your future self. The note you leave needs enough context that when you open it three days later, you know exactly what it meant.✔️The five-hour rule: one hour per day on outside learning. Allocate 10 to 15% of that to capturing and cataloging. Another 10 to 15% to recall fitness.✔️Catalog with intention. Notion is still the leader. Build a personal vault with interconnected databases, not a dumping ground.✔️Recall fitness is not a burden. It is a privilege. Three to five minutes a day in Anki will compound into a completely different level of authority and presence.✔️If you hit 70% recall accuracy on your cards, you are in the Goldilocks zone. Not too easy, not too hard.✔️Stop saying you are bad at remembering names. That is bad code. Replace it with: I am getting better at remembering names, and I am using a system to do so.Timestamps & Highlights:[00:00] — 83% of what you learn is gone within a week. Here is what to do about it.[01:34] — The forgetting curve and what it robs from leaders and entrepreneurs[04:04] — Defining recall and the move from excellent to elite[07:47] — Why discipline and systems are the real gap, not memory ability[09:00] — CCR introduced: Capture, Catalog, Recall[10:30] — Capture: the email me app, Siri, and near-zero friction tools[15:26] — Catalog: Notion, the Zettelkasten method, and your personal vault[20:05] — Where recall fitness comes in and why nobody else is doing it[23:34] — Mnemonics, chunking, and the story behind Steve's neighbor's sons[28:39] — Common mistakes and friction points in each bucket[36:38] — What recall fitness actually is and why it is a get-to, not a have-to[40:49] — Anki explained: spaced repetition, self-quizzing, and 6,000 cards in flight[47:09] — Recall friction defined and why 70% is the target[53:31] — How to start: last 30 days inventory and a single deck[57:52] — Tattoo wisdom: show up well, recall what matters, lead with excellenceConnect with Steve Kahle He is a 2x CEO, co-founder, fractional CIO/CTO, and author of Leadership Recall. For over three decades he has built organizations, advised executives, and helped high-performance teams turn knowledge into execution.Free Book (PDF and Audio): leadershiprecall.comYouTube: youtube.com/@LeadershipRecall LinkedIn: Steve KahleTool mentioned: Anki - apps.ankiweb.net Your Challenge This Week:Go to leadershiprecall.com. Get the free PDF and audio book. Read the table of contents. If it energizes you, keep going.Then open Anki and make one card today.Follow George: @itsgeorgebryantWork with George:The Alliance — Community for entrepreneurs building the systems that compound.1:1 Coaching — Limited spots. Apply at mindofgeorge.com/coaching-consulting/Live Retreats — In-person experiences built for retention, execution, and results.
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    1 hr and 1 min
  • What Happens When You Stop Running From the Hard Thing

    What Happens When You Stop Running From the Hard Thing
    Oct 19 2026

    That tiger cub you ignored six months ago?
    It is not a cub anymore.

    Adversity does not wait while you get ready. It gets hungrier. It gets bigger. And at some point there is no cage between you and it.

    George has personally caused irreparable damage to his body, his relationships, and his business confusing stubbornness with strength. He called it resilience for years.

    This episode is the four-part guide to finally facing it correctly.

    This is the direct implementation guide for the Marcus Aurelius Anderson episode. George breaks down four key frameworks from that conversation: adversity discernment, the grief cycle, radical gratitude, and what you actually want, with a through-line composite client story that puts all four into one clear picture you can see yourself in.

    What You’ll Learn In This Episode:

    • Why adversity comes back bigger every time you avoid it and the only real alternative
    • The difference between adversity that makes you stronger and adversity that is just self-harm with better branding
    • How the five grief stages actually work in real time, and the hidden sixth stage between denial and anger
    • What specific gratitude looks like versus a generic Christmas list
    • The four questions that tell you whether your daily actions actually match what you want
    • The one composite story of "Alex" that maps exactly to something in your business right now

    Key Takeaways:
    ✔️You do not have an adversity problem. You have a correctly or again problem. Adversity already knows which one you will pick.
    ✔️Good adversity makes you stronger by pushing through it. Deleterious adversity is self-harm with better packaging. The difference is whether you are getting diminishing returns.
    ✔️The five stages of grief are not linear. You can cycle through all five in an hour. The goal is not to arrive at acceptance and stay there. It is to keep moving back toward it every time you slide.
    ✔️The hidden stage between denial and anger is regret. And depression is anger turned inward. Name where you actually are, not where you wish you were.
    ✔️Generic gratitude lists the same three things daily and creates no emotional response. Specific gratitude asks: what weakness is this exact adversity exposing in me right now?
    ✔️Your brain fires the same dopamine hit when you tell someone your plan as when you actually execute it. Telling is not progress. It is a trap.
    ✔️The four questions: What do I actually want? Why does having it matter? How will I know when I have it? And do my actions over the last 30 days reflect that answer or contradict it?
    ✔️Make the next bite so embarrassingly small you cannot say no to it. One text. One five-minute conversation. One walk. Then ask what the next bite is.

    Timestamps & Highlights:
    [00:00] — The tiger cub is not a cub anymore. Adversity gets hungrier while you wait.
    [01:46] — Introducing Alex: the composite client story and two open doors
    [05:30] — Part 1: Adversity discernment: correctly or again, and the difference between strength and self-harm
    [10:00] — Part 2: The five grief stages on repeat and the hidden stage Marcus named
    [16:00] — Part 3: Radical gratitude: specific to this adversity, not a Christmas list
    [22:00] — Part 4: What do you actually want and how will you know when you have it?
    [27:00] — Pulling the four parts together through Alex's story
    [29:00] — The one invitation: name it, take the smallest possible bite, go again

    Your Challenge This Week:

    Name one thing in your life or business that keeps coming back bigger.
    Ask one question: Is this the kind of adversity that makes me stronger, or am I past the point of diminishing returns?

    Then take the smallest bite possible toward facing it correctly today.

    Follow George: @itsgeorgebryant

    Work with George:

    The Alliance — Community for entrepreneurs done letting the tiger get bigger.

    1:1 Coaching — Limited spots. Apply at mindofgeorge.com/coaching-consulting/

    Live Retreats — In-person experiences for entrepreneurs ready to face it correctly.
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    30 mins
  • The Answer You Seek Is Found in the Adversity You Are Currently Avoiding with Marcus Anderson

    The Answer You Seek Is Found in the Adversity You Are Currently Avoiding with Marcus Anderson
    Oct 16 2026
    He was paralyzed from the neck down on his fortieth birthday.Clinically dead twice on the operating table.Told he would never walk again.And the first thing that finally broke through four months of suicidal depression was not a mindset hack or a pep talk. It was radical, no-strings-attached gratitude for the fact that his injury kept his team out of harm's way.That was the turning point. Everything he teaches now lives on the other side of it.Marcus Aurelius Anderson is a TEDx speaker, bestselling author of The Gift of Adversity and Acta Non Verba, Army veteran, and leadership catalyst to CEOs and founders. In this conversation, he and George unpack what adversity actually is, why facing it correctly is the only real option, and how radical honesty and gratitude as a verb change everything.What You’ll Learn In This Episode:The only accurate definition of adversity and why most people have it wrongWhy adversity will keep returning until you face it correctlyHow to tell the difference between adversity that makes you stronger and adversity with diminishing returnsThe four-question annual audit Marcus uses with clients to find what actually mattersWhy confusing familiarity with preference keeps entrepreneurs stuck in the same loopsHow gratitude as a verb is what surrender actually looks likeThe role of community and being witnessed in processing hard seasonsKey Takeaways: ✔️Adversity is God's strongest tool to force you to look at the truth and change. It shows up without apology and does not take no for an answer.✔️There are only two ways to face adversity: correctly and again. And the next time it comes back, it arrives with more gravity.✔️You do not have to understand the gift of the adversity you are facing right now. You have to have faith that the person on the other side of it is who needs to be there.✔️Adversity does not tell you who you are. It rips away everything that you are not.✔️Gratitude is a verb. Real gratitude is when you can be glad something helped someone else, and you benefit from it not at all.✔️Surrender is not quitting. Surrender is gratitude with faith. Stop fighting what is not changing, accept it radically, and ask what you are supposed to do from here.✔️We get to the monumental through the incremental. Make the next step embarrassingly small and impossible to say no to.Timestamps & Highlights:[00:00] — Adversity is God's strongest tool. The question is whether you're paying attention.[01:22] — Welcome: veteran, TEDx speaker, bestselling author, and leadership catalyst[03:27] — Defining adversity: the simplest and most accurate answer[06:03] — The lie every entrepreneur is sold: you can outrun adversity[10:58] — What gets in the way of actually pursuing greatness[13:47] — Correctly or again: the only two ways adversity ends[18:25] — The four questions Marcus uses to find what actually matters[23:58] — Confusing familiarity with preference and why it keeps us stuck[27:53] — The injury: catastrophic spinal damage, clinically dead twice, paralyzed at 40[36:45] — Why joining the army at 38 was the only choice that made sense[42:34] — Adversity does not show you who you are. It rips away everything you are not.[45:54] — Processing emotion: the five stages and why completing the loop matters[50:47] — The no-strings gratitude moment that started the recovery[56:28] — Surrender as gratitude with faith[1:01:03] — What action looks like and how to make it small enough to startConnect with Marcus Aurelius Anderson He is a U.S. Army veteran, TEDx speaker, and bestselling author of The Gift of Adversity and Acta Non Verba. He coaches CEOs, founders, and executives on using adversity as a leadership catalyst.Website: marcusaureliusanderson.com Instagram: @marcusaureliusandersonTEDx Talk: The Gift of AdversityBooks: The Gift of Adversity and Acta Non VerbaYour Challenge This Week:Watch Marcus's 13-minute TEDx Talk. It is linked above and costs you nothing.Then ask yourself: what is the adversity you are currently avoiding? That is where your answer lives.Follow George: @itsgeorgebryantWork with George:The Alliance — Community for entrepreneurs ready to face adversity instead of outrunning it.1:1 Coaching — Limited spots. Apply at mindofgeorge.com/coaching-consulting/Live Retreats — In-person experiences for leaders ready to do the real work.
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    1 hr and 12 mins
  • The FRAME It Audit: A Full Breakdown of the Leadership Framework That Changes How You Show Up

    The FRAME It Audit: A Full Breakdown of the Leadership Framework That Changes How You Show Up
    Oct 12 2026

    His mother is in hospice right now.
    He was navigating depressive thoughts before he hit record.

    And he still sat in his car for 15 minutes first, because Carrie said something he could not shake.

    You cannot get an accurate read on your team's energy if you have never taken one on yourself.
    This is the audit that follows.

    This is the direct implementation guide for the Carrie Fabris episode. George walks through all six letters of the FRAMEit Method in order: Foundation, Relationships and Responsibility, Adaptability, Mindset, Execute and Integrate and shows you exactly how to install it this week, one to two letters at a time.


    What You’ll Learn In This Episode:

    • Why every leadership problem is actually a showing up problem in disguise
    • The six letters of the FRAMEit Method and what each one audits
    • How to check your foundation across physical, emotional, mental, and spiritual energy
    • What relationships and responsibility actually means for a leader
    • Why adaptability is not about style preference, it's about serving the person in front of you
    • The mindset shift that separates the best leaders from everyone else
    • How to execute and integrate without overhauling everything at once

    Key Takeaways:
    ✔️Every leadership problem, communication breakdown, accountability gap, alignment failure, has the same root cause. How you are showing up.
    ✔️Foundation is not a wellness checklist. It is an audit of the instrument you are leading with. If you run on empty, people feel the tired, not the message.
    ✔️Relationships and responsibility means knowing what is actually yours to carry and what you are taking on from others unnecessarily.
    ✔️Adaptability is meeting people where they are instead of where it is easy for you to lead from. The model does not work if it only works for you.
    ✔️The best leaders all share one trait. It is not confidence. It is the willingness to say they do not know anymore, because that is what makes them curious enough to grow.
    ✔️Mindset is a daily willingness to challenge the story running in your head instead of defending it. Ask: is this true or is it just familiar?
    ✔️Execute and integrate means picking two to three letters that hit hardest, then practicing them consistently until they become a habit. Not all six. Two or three.

    Timestamps & Highlights:
    [00:00] — What George was navigating before he hit record, and why he sat in his car first
    [01:53] — Every leadership label is a symptom. Here is the actual root cause.
    [04:00] — F: Foundation: the four areas to audit before you lead anyone else
    [12:00] — R: Relationships and Responsibility: what is yours to carry
    [20:00] — A: Adaptability: meeting people where they are, not where it's easy
    [27:00] — M: Mindset: staying curious instead of certain
    [34:00] — E it: Execute and Integrate: pick your two to three and go
    [38:00] — The one-week assignment explained

    Your Challenge This Week:
    Today: 15 minutes. Sit quietly and audit your foundation.
    This week: pick two to three letters that hit hardest, write them down, and put a 30-minute check-in on your calendar seven days from now.

    Follow George: @itsgeorgebryant

    Work with George:
    The Alliance — Community for entrepreneurs learning to lead from the inside out.

    1:1 Coaching — Limited spots. Apply at mindofgeorge.com/coaching-consulting/

    Live Retreats — In-person experiences for leaders ready to stop blaming the team.
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    25 mins
  • Stop Telling Your Team What to Do and Start Doing This Instead with Carrie Fabris

    Stop Telling Your Team What to Do and Start Doing This Instead with Carrie Fabris
    Oct 9 2026
    Your team's accountability problem. Their communication breakdown. The misalignment you keep trying to fix.Those are not the problem.They are symptoms of something invisible, in every room, shaping every culture, driving every result.It is your energy. And you are not tracking it.Carrie Fabris is the founder of CareerFrame and author of All In, with 25 years in leadership inside companies like Google, Travelocity, and Sabre, and 10 years coaching executives and teams. In this conversation, she and George break down why your team problems are an energy problem, what the FRAMEit Method is, and what it actually means to lead from the inside out.What You’ll Learn In This Episode:Why every leadership problem on your list is likely a symptom, not the causeWhat energy actually is as a strategic leadership leverWhy telling is the trap and asking is the strategyThe FRAMEit Method: Foundation, Relationships, Action, Mindset, EmotionsWhy your energy creates a ripple effect your team feels before you ever speakHow CliftonStrengths and EQ can change how you lead and communicateWhat it means to lead with your heart without losing authorityKey Takeaways: ✔️Energy is not woo woo. It is the most strategic and undertracked lever in your business. CFOs start believing it when they see it hit their numbers.✔️Every leadership symptom: poor accountability, low alignment, communication breakdown, trace back to one question. How are you showing up?✔️Telling creates compliance. Asking creates buy-in. The leaders who ask more get teams that think, own, and execute better.✔️The foundation of the FRAMEit Method is self-awareness across four areas: physical, mental, emotional, and spiritual energy. You cannot lead others at a level you have not reached yourself.✔️The ripple effect is real and it is happening whether you are watching it or not. Your energy sets the tone before you say a single word.✔️Leading with your heart is not weakness. It is the strategic decision that makes everything else downstream work.✔️You have a choice about your energy. That choice is the lever. Take the 15 to 30 minutes to actually audit where you are before you try to lead anyone else.Timestamps & Highlights:[00:00] — Your team problems are actually your energy problem[01:24] — Welcome: 25 years in leadership, 10 years coaching it[05:02] — What most leaders get wrong: telling vs. asking[07:45] — Demystifying energy as a strategic tool[12:00] — What energy actually is and how to define it practically[20:00] — The FRAMEit Method introduced: F, R, A, M, E[24:00] — Foundation: the four pillars of self-awareness[32:00] — Relationships: how energy shapes culture and teams[39:00] — Action: execution tied to energy, not just systems[45:00] — Mindset: the internal game behind every external result[51:00] — Emotions: why leading with your heart is strategy, not softness[55:00] — The 15-minute audit and George's closing challenge[56:36] — Tattoo wisdom: energy is not woo woo, it's strategicConnect with Carrie FabrisThe founder of CareerFrame, a Dallas-based leadership coaching firm, and author of All In: The Working Mom's Unapologetic Quest for a Juicy Life. She has coached leaders at Axios Media, Expedia, Mouser Electronics, and more.Website: carriefabris.comInstagram: @cdfabrisLinkedIn: linkedin.com/in/cfabris-reframe-coaching-trainingFree FRAMEit Method Quiz: carriefabris.myflodesk.com/theframeitmethodquizBook All In on Amazon: a.co/d/coENdEP Your Challenge This Week:Take 15 minutes today. No agenda. Audit how you are doing physically, mentally, emotionally, and spiritually. Then ask what one thing would shift everything else.Connect with Carrie and take the free quiz at http://carriefabris.myflodesk.com/theframeitmethodquiz Follow George: @itsgeorgebryantWork with George:The Alliance — Community for entrepreneurs leading from the inside out.1:1 Coaching — Limited spots. Apply at mindofgeorge.com/coaching-consulting/Live Retreats — In-person experiences where energy and strategy meet.
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    1 hr and 1 min
  • The 3-Part Framework for AI Content That Actually Lands

    The 3-Part Framework for AI Content That Actually Lands
    Oct 5 2026

    Most people don't realize they're one AI shortcut away from building an entire body of work they can never legally claim.

    George's team called him out for being a pharmacist who hands out prescriptions before anyone knows they have a symptom. He's done the same thing with content. Friday's conversation with Robin Colucci broke it open. This is the framework that follows.

    This is the direct implementation guide for Episode 738 with Robin Colucci. George breaks down a three-part content framework: purpose before production, gather with integrity, and build without losing your voice. Applies to books, emails, posts, pitches, podcasts, and everything in between.

    What You’ll Learn In This Episode:

    • Why purpose before production is the most skipped step in content creation
    • What Robin means when she says you are in the relationship business, not the information business
    • How to show your audience you see them before you serve them
    • What gathering with integrity looks like in practice
    • The gravity check prompt and how to build one for yourself
    • Why 15 minutes of input beats 3 minutes of prompting every time
    • How to use AI as a tool without erasing your voice or your ownership

    Key Takeaways:
    ✔️Before you create anything, know who it is for and what they are already feeling. That question comes before the first word.
    ✔️You are not in the information business. You are in the relationship business. Content that skips connection in favor of delivery does not land.
    ✔️Treat everything you create as an intimate conversation with someone you care about. That is not a book rule. It applies to every email, post, and pitch you write.
    ✔️Gather with integrity: note your sources, credit inspiration, distinguish what you made from what you learned. That practice builds ownership and protects you.
    ✔️AI has no emotion, no empathy, no texture. It will give you logic and structure. It cannot give you the 15 years of knowing exactly how you would say it over coffee.
    ✔️Build a gravity check prompt that forces AI to show its sources, flag inferences versus verified claims, and check its output against what you have actually said.
    ✔️Flip the ratio. Spend 15 minutes on the input. Let the tool work. Then spend 15 minutes making it yours. Most people have this backwards.
    ✔️If it does not have your texture, your pacing, and your voice before it goes out, it does not have your ownership either.

    Timestamps & Highlights:
    [00:00] — One AI shortcut away from owning nothing
    [01:15] — The line from Robin that rearranged everything
    [04:00] — Part 1: Purpose before production
    [08:00] — You are in the relationship business, not the information business
    [12:00] — Show them you see them before you serve them
    [17:00] — Part 2: Gather with integrity
    [22:00] — Sources, credit, and what protects you long-term
    [27:00] — Part 3: Build without losing your voice
    [31:00] — The gravity check prompt and how to build yours
    [35:00] — The ratio: 15 minutes in, 15 minutes nailing it
    [38:00] — What AI cannot add and why that gap is yours to fill
    [40:00] — The three-part challenge for this week

    Your Challenge This Week:
    Before you create anything this week: one sentence on who it is for and why you are making it. Then build your gravity check prompt.

    Follow George: @itsgeorgebryant

    Work with George:

    The Alliance — Community for entrepreneurs building content they actually own.

    1:1 Coaching — Limited spots. Apply at mindofgeorge.com/coaching-consulting/

    Live Retreats — In-person experiences where voice, IP, and authority get built for real.
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    32 mins
  • If You Used AI to Write It, You Don’t Own It with Robin Colucci

    If You Used AI to Write It, You Don’t Own It with Robin Colucci
    Oct 2 2026
    George was at an event with 5,000 people when friends started texting him.He walked in and found someone giving his exact customer journey framework, word for word, to a full room.He had no legal ground to stand on. That was the day he understood what intellectual property actually costs when you haven't protected it.This episode is the conversation that follows.Robin Colucci is a book coach, journalist, and advisory board member of the American Society of Journalists and Authors. In this second appearance on the show, she and George dig into copyright law, AI-generated content, what you actually own when you publish, and how to build a body of work that cannot be taken from you.What You’ll Learn In This Episode:Why AI-written content is not copyrightable under US law right nowWhat happened when a Big 5 publisher pulled a title flagged as 78% AI-generatedHow to use AI as a research and process tool without losing ownershipWhat traditionally published authors must now declare in their contractsWhy accuracy is the non-negotiable responsibility of every content creatorHow to create intimacy with a reader and why AI cannot replicate it yetKey Takeaways: ✔️US copyright law requires human authorship. AI-written content cannot be copyrighted. If you publish it, anyone who markets it better than you becomes known for your work.✔️Traditional publishers are now requiring authors to contractually declare they own the copyright to their material. Breach of that is a legal exposure, not a technicality.✔️AI is a research tool, not a writing tool. Use it to surface information faster. Do not use it to write your final content.✔️A book is an intimate conversation with a reader in one of the most private spaces in their life. Treat it that way. AI cannot generate that.✔️See the reader before you serve them. Readers do not care about your process or data until you demonstrate that you see them as a human being first.✔️Accuracy still matters. As a thought leader or content creator, you are responsible for what you publish. That does not change because a tool generated it.✔️You are the hammer operator. The tool does not absorb your responsibility for the outcome.Timestamps & Highlights:[00:00] — George's IP theft story and the question it raised[01:28] — If AI wrote it, you don't own it: starting straight[03:16] — The American Society of Journalists and Authors and why it matters now[06:00] — US copyright law: what qualifies and what does not[08:00] — The Shy Girl case: Big 5 publisher pulls title after 78% AI detection[12:00] — What traditional publishing contracts now require authors to sign[18:00] — How to use AI ethically in the writing process[28:00] — AI for research: tips and guardrails[40:00] — What makes a book actually land with a reader[52:00] — Creating intimacy with the reader: what AI cannot replicate[58:00] — See the reader before you serve them[1:02:27] — Wrapping it together: AI as a hammer, not the carpenter[1:04:24] — Where to find Robin and how to start a conversation about your book[1:05:37] — Departing wisdom: accuracy still mattersConnect with Robin Colucci Book coach, journalist, author of How to Write a Book That Sells YOU, and advisory board member of the American Society of Journalists and Authors. Her clients have collected over $6.3 million in advances from Big 5 publishers and hit bestseller lists from Amazon to the New York Times.Website: worldchangingbooks.comEmail: robin@worldchangingbooks.comInstagram: @worldchangingbooksYouTube: youtube.com/@AuthorAlchemist Your Challenge This Week:If you create content for a living, share this episode with one other person today.And if you have a book in you, reach out to Robin at worldchangingbooks.com.Follow George: @itsgeorgebryantWork with George:The Alliance — Community for entrepreneurs building bodies of work they actually own.1:1 Coaching — Limited spots. Apply at mindofgeorge.com/coaching-consulting/Live Retreats — In-person experiences for entrepreneurs ready to build something that lasts.
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    1 hr and 6 mins