Alexandra Dieck is the creator and founder of fashion, beauty and lifestyle blog, Lexicon of Style. 

Lex describes her career in influencing as "happenstance" because it came about in a very organic and almost unintentional way. The blog was originally created as a way to promote a line of scarves she designed. It didn't take her long to realize that what was really resonating with people wasn't the scarves, it was her bold fashion sense. She saw a path to success and dove all in. 

Over the past 11 years, Lex has evolved and re-created herself time and time again.  By doing so,  she continues to resonate with and reach more and more people.  With a captive audience of nearly 140K, Lexicon of Style is the epitome of a fashion blog success story. 

Tinsley Paul is the Co-founder and CEO of HerStory, a  social business featuring luxury, unique products designed by women around the world. 

As the youngest of 5 children, Tinsley has always been curious and independent. This curiosity led to her to study and volunteer around the world,  including the United Kingdom, Australia, Africa and Southeast Asia. 

HerStory was created in 2020 as a way to support women-led businesses that were struggling during the pandemic and help them navigate the new retail landscape.  Today, HerStory partners with a network of 200+ brands and 300K artisans who design and manufacture one-of-a-kind luxury goods.

Caroline Barton is the founder and CEO of Modatrova. With a love for fashion and travel, she saw an opportunity to merge the two to create a platform based on exploring and discovering emerging brands. 

The idea for Modatrova was born when Caroline was still a college student.  While the original concept did not pan out, Caroline never let the idea go!  She continued to iterate and work on it as much as she could throughout school.  Upon graduation she decided to fully focus on Modatrova, laying the groundwork for what the company is today: a highly curated e-commerce destination for brands on the rise. 

I know you will love hearing Caroline's story. It is such an incredible example of the power of persistence and perseverance!