The Marketing Mix: Turning Tools Into Value ⚙️ 💲
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The Marketing Mix: Turning Tools Into Value ⚙️ 💲
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About this listen
A copywriter successfully shifted the company's marketing strategy to emphasize the value proposition—saving time and improving safety—that resonated with decision-makers, effectively utilizing the four Ps of the marketing mix: product, price, place, and promotion. The narrative underscores the importance of understanding consumer behavior and tailoring marketing messages to address specific customer priorities.
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