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The Marketing Architects

The Marketing Architects

By: Marketing Architects
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 Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.Marketing Architects Career Success Economics Marketing Marketing & Sales
Episodes
  • Nerd Alert: The Power of Priming in Marketing

    Nerd Alert: The Power of Priming in Marketing
    Jan 29 2026
    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob reveal how 84% of purchases are decided before shoppers even start looking... and why that changes everything about how you should invest in marketing.

    Topics covered:
    • [01:00] "How Humans Decide: What Drives Consumer Choice and How Brands Should Respond"
    • [02:00] The two stages of every purchase decision
    • [04:00] Why 84% of purchases are already decided
    • [06:00] Who's easy to influence (and who isn't)
    • [07:00] The touchpoints that actually change behavior
    • [08:00] Three moves to reach primed buyers








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    WPP Media & Oxford Saïd Business School, Marketing Faculty. (2025). How Humans Decide: What drives consumer choice, and how brands should respond. October 2025.


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    11 mins
  • The Risks of Brand Activism with Professor Tyler Milfeld

    The Risks of Brand Activism with Professor Tyler Milfeld
    Jan 27 2026
    When brands try to stand out through purpose or activism, they often stumble into controversy. So what's driving these missteps? And how should brands respond when backlash strikes?

    This week, Elena, Angela, and Rob are joined by Professor Tyler Milfeld from Villanova School of Business to discuss the hidden risks of brand activism and repositioning. Tyler unpacks why high-profile rebrands fail, when purpose messaging actually works, and how brands should respond when they face backlash. Plus, learn why doing nothing might be better than apologizing.

    Topics covered:
    • [04:00] Why most repositioning efforts fail
    • [09:00] The credibility gap in brand purpose
    • [12:00] When pro-social brands don't benefit from purpose ads
    • [18:00] How brand power changes the rules for activism
    • [21:00] The worst response to brand activism backlash
    • [29:00] Why great insights matter more than shiny objects
    • [32:00] Marketing communication needs more fun








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    2025 MediaPost Article:https://www.mediapost.com/publications/article/411321/what-drives-brand-repositioning-and-why-do-these.html

    Villanova University Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=tyler.milfeld@villanova.edu&xsl=bio_long

    Tyler Milfeld’s LinkedIn: https://www.linkedin.com/in/tyler-milfeld/


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    44 mins
  • Nerd Alert: The Statistical Significance Trap

    Nerd Alert: The Statistical Significance Trap
    Jan 22 2026
    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob examine why treating statistical significance as proof can mislead marketers. They reveal how relying on a single P-value creates blind spots and why smart decisions require looking at the full picture of evidence.

    Topics covered:
    • [01:00] "Statistical Significance and Statistical Reporting, Moving Beyond Binary"
    • [02:00] What statistical significance actually means
    • [04:00] When significant results don't matter for business
    • [05:00] Building a toolkit approach beyond P-values
    • [06:00] Practical importance versus statistical significance
    • [08:00] Avoiding single-test tunnel vision








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    McShane, B. B., Bradlow, E. T., Lynch, J. G., Jr., & Meyer, R. J. (2024). “Statistical Significance” and statistical reporting: Moving beyond binary. Journal of Marketing, 88(1), 1–20.


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
    Show More Show Less
    9 mins
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