• The Magic of “Golden Off-boarding” with Kay Peacey

  • Apr 18 2022
  • Length: 22 mins
  • Podcast

The Magic of “Golden Off-boarding” with Kay Peacey cover art

The Magic of “Golden Off-boarding” with Kay Peacey

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  • Summary

  • Things you will learn:

    • Transitioning from an individual product/course to a membership model
    • The reality of retention (how to think about it)
    • KRIs (Key Retention Indicators).  Things like coming to Office Hours, showing up in member community, visiting education site, are they opening, clicking, and engaging with emails
    • How to use Airtable to make your life simple (color coding insights!)
    • How to find, and then personally engage with high-risk accounts
    • The magic of “Golden Offboarding”
    • The importance of community (Kay loves Circle)
    • Why advocacy matters
    • How to bond with customers
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