Quita Highsmith is the VP of population health at Genentech, but more importantly, she’s a friend of The MM+M Podcast.

In her third appearance on the show, she discusses Genentech’s All Eyes on DME campaign featuring comedian Damon Wayans.

Launched this spring, All Eyes on DME is the drugmaker’s pop culture-focused way to talk about a condition in diabetic macular edema that is both often overlooked and disproportionately impacts patients of color.

Additionally, Highsmith reflects on her decades working in healthcare and why the work doesn’t stop for her or Genentech.

And for our Trends segment, we’re talking with our editor-at-large Steve Madden about his time in Las Vegas covering the Enhanced Games and what it means for medical marketers.

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Biopharma leaders are being asked to move faster, do more and compete in an AI-transformed world. The old agency model, building moats around capability and renting it back to clients, is cracking under that pressure. In this podcast, Woven Health Collective argues that the best agency partners in 2026 help build client capability, not dependency. They make the case for where real agency value lives now: deep scientific acumen, strategic judgment, flawless execution and the stewardship that keeps client capability current. A direct conversation for brand, medical and commercial leaders rethinking what they buy, what they build and what they demand from their partners.

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

ASCO is the preeminent cancer conference, bringing every oncology stakeholder to Chicago for a weekend of breakthrough presentations, pertinent health discussions and a bevy of brand activations.

Additionally, MM+M will be on the ground there, represented by pharma editor Lecia Bushak.

Ahead of ASCO, Lecia chatted with Illinois CancerCare’s Kimberly Ku, MD.

A triple board-certified physician, Ku recently partnered with Cancer Therapy Advisor, a fellow Haymarket Media brand, to distribute her podcast, Val-You Based Care.

Now, she’s joining our podcast for a preview of ASCO as well as to offer insights on how pharma brands can better message to HCPs and patients about cancer care.

After that, I’m shipping up to Boston for the Veeva Commercial Summit, so you’ll hear from the rest of the team during Trends, where they’ll discuss some of the most interesting trends they’ve observed through their reporting for Agency 100.

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.