In this episode of The Lipstick Alchemists, we dive into identity shifts, how limiting beliefs show up when you feel called into a new version of yourself, and how parts of you still cling to the old you.

Your identity is shaped by what you value, what you believe to be true, and the stories you tell yourself about who you are. But so often, life is simply happening to us that we never stop to intentionally ask: Who do I want to become next and what is the gap between who I am now and who I want to become?

We explore how identity crises can show up in seasons of transition — becoming an empty nester, losing a parent you cared for, going through divorce, changing careers, or realizing the role you built your worth around no longer defines you. Those moments force us to confront the question: Who am I now?

We unpack the connection between identity, money, self-worth, and self-sabotage. We share the behind-the scenes emotions of saying yes to a massive business opportunity while simultaneously battling fear, imposter syndrome, scarcity, and the urge to play small.

Because often, when you’re standing on the edge of your next level, your old beliefs get louder.

In this episode, we discuss:

• How limiting beliefs quietly shape your identity
• Why money is often the quickest mirror of your self-worth
• The subtle ways self-sabotage shows up during growth
• How fear disguises itself as logic and “being realistic”
• Recognizing habits, friendships, and even clothing that no longer align
• What it means to intentionally step into your next version

Sometimes growth requires releasing the things you’ve been gripping tightly — even when they once felt safe.

© The Lipstick Alchemists. This material may be protected by copyright and is used for reference and attribution purposes only.

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What happens when you stop ignoring your gut… and actually listen to it? In this episode of The Lipstick Alchemist, we sit down with Kelly Kussman to talk about the real journey behind building a business—from corporate life to creating a fast-growing brand rooted in purpose.

But this isn’t just a “success story.”

This conversation is raw, honest, and packed with moments that will hit you whether you’re building a business… or just trying to figure out your next move. If you’ve ever felt stuck, out of alignment, or like you’re meant for more—this one’s for you.

🎁 GIVEAWAY: Share this episode or leave a review and send us a screenshot to be entered to win products featured in this episode. Details on our Instagram!

#Entrepreneurship #MindsetShift #WomenInBusiness #FollowYourGut #SelfGrowth #StartupLife #BusinessPodcast #HealingJourney #PersonalDevelopment #WomenEmpowerment

© The Lipstick Alchemists. This material may be protected by copyright and is used for reference and attribution purposes only.

If this message resonated with you, subscribe to The Lipstick Alchemists and share it with a friend who’s ready for more alignment, courage, and sparkle in her life.

In this milestone episode of The Lipstick Alchemists, we welcome our very first guest interview—and it’s a powerful one.

We sit down with Kelly Kussman, founder of Cayla Gray, to talk about the winding road from corporate success to soulful entrepreneurship. Kelly shares how a life-changing season of grief, healing, and self-discovery led her to create a fragrance brand rooted in transparency, memory, and meaning.

From climbing the corporate ladder to walking away from a six-figure career, Kelly opens up about the emotional work behind taking bold leaps, healing her relationship with money, and learning to trust herself in the unknown.

This conversation is for every high-achieving woman who has built the life that looks good on paper—but knows she’s being called into something deeper.

In This Episode, We Talk About:

• Kelly’s journey from Wisconsin to corporate leadership in Arizona
• How scent and memory became the foundation of her brand
• The personal losses that changed the trajectory of her life
• Why tragedy sometimes becomes the catalyst for transformation
• Leaving a $300K corporate career to follow purpose
• Healing your nervous system when fear and uncertainty arise
• Rewriting limiting beliefs around money and debt
• The realities of building a product-based business from the ground up
• Why freedom—not things—became her true measure of success
• Her advice for women sitting on an idea they can’t ignore

#EntrepreneurLife #WomenInBusiness #CareerChange #MindsetMatters #StartYourOwnBusiness #FemaleEntrepreneur #QuitYourJob #BusinessJourney
#SelfGrowth #PurposeDriven

© The Lipstick Alchemists. This material may be protected by copyright and is used for reference and attribution purposes only.

If this message resonated with you, subscribe to The Lipstick Alchemists and share it with a friend who’s ready for more alignment, courage, and sparkle in her life.