The Less Desirables Recorded in The Such-N-Such Media Studios at Liberty Plaza.

Tim and Bethany sit down with Reece Welch of Whiten Up Teeth Whitening for a conversation that ranges from ladybugs and invasive beetles to entrepreneurship, family business, and the unexpected path that led Reece from mechanic work to sales to running a spa‑based whitening brand with his mom and sister.

Reece talks about the evolution of Whiten Up, the shift from corporate dentistry to a relaxing whitening experience, the rebranding and modernization he helped drive, and the family‑run model behind both locations in Kernersville and Clemmons. He also shares the personal side of the last few years, including caring for his grandmother and learning how much relationships matter in business.

The episode winds through sales stories, customer care, small‑business realities, and the crossover between whitening clients and cigar‑lounge regulars. Music makes its way in, too, with Reece’s playlist jumping from Van Halen to Linkin Park to Morgan Wallen.

It’s a full‑range TLD hangout: business, life, side quests, and plenty of personality.

Special thanks, as always, to Top Leaf Cigar Lounge, Soft Golf, Coffee Park Airstream, Dream Kreams, and X1 Communications.
“Shame” by Dolium! x LiVES is the song of the week.