Episode Description:

This was one of the most intense conversations James ever recorded.

This archive conversation captures David Goggins at the moment Can’t Hurt Me was launching — before the mythology around him fully formed. What makes this episode powerful is how grounded it is. He’s not selling inspiration. He’s explaining the mechanics of suffering, discipline, and self-reinvention in plain terms.

Goggins describes growing up with abuse, learning disabilities, fear, and self-hatred — and how those became the raw material for rebuilding himself. He explains his concept of the “40% rule,” the mental governor that convinces people they’re done long before they actually are. He also breaks down why failure isn’t the end of anything — it’s the beginning of knowledge.

The conversation moves from ultramarathons and Navy SEAL training into everyday applications: work ethic, education, relationships, accountability, and the quiet habits that build resilience. It’s not about extreme athletics. It’s about developing a mindset that doesn’t collapse when life gets hard.

What You’ll Learn:

• Why your brain tells you to quit at 40% — and how to push past that limit
• How discomfort, not comfort, is the real training ground for mental strength
• Why failure is data, not defeat
• How to build discipline through small daily “mini boot camps”
• Why accountability starts with brutal honesty about yourself

Timestamped Chapters:

• [00:00] Haters, criticism, and emotional control
• [04:00] Introducing David Goggins + the pull-up record shock
• [08:00] Life as a race: getting to the start line
• [11:30] Callousing the mind through discomfort
• [14:00] Living outside the comfort box
• [16:00] Learning disability and obsessive study discipline
• [20:00] Public speaking, stuttering, and fear exposure
• [23:30] Failure as the beginning of growth
• [27:00] Society’s fear of discomfort
• [30:00] Radical accountability
• [32:00] Meaning, suffering, and visualization
• [35:00] The first 100-mile race: confronting death
• [39:00] Rejection as fuel
• [41:30] What happens after achievement
• [44:00] Writing the book and vulnerability
• [46:00] Discipline audit: where your hours go
• [48:00] Abuse, forgiveness, and breaking cycles
• [52:00] Cutting toxic relationships
• [55:00] The 40% rule explained
• [58:00] Reflection as survival
• [01:00:00] Building a personal mental boot camp
• [01:05:00] Comfort vs. growth: why people stay stuck
• [01:10:00] Identity, self-image, and reinvention
• [01:15:00] Discipline as daily practice
• [01:20:00] Aging, purpose, and long-term mindset
• [01:25:00] Applying Goggins’ philosophy to normal life
• [01:30:00] Training for life, not races
• [01:35:00] Legacy and impact
• [01:40:00] Closing reflections + audiobook discussion

Additional Resources:

• Can't Hurt Me – David Goggins
• David Goggins Official Website

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Episode Description:

This second installment of “From the Archive” returns to James’s early, unfiltered conversation with Tim Ferriss. They unpack how to market by creating newsworthy moments (including a frigid book-launch fiasco turned lesson), how to learn anything using Tim’s DISS framework (Deconstruction, Selection, Sequencing, Stakes), and why “possibility is negotiable” when you seek outliers and test assumptions. Tim explains fear-setting, slow-play networking that leads to real mentors, and the origin story of BrainQUICKEN → BodyQuick, including direct-response tactics, offline ads, and early UFC sponsorships. The through-line: run small experiments, protect your best energy, and stack skills to raise your odds.

What You’ll Learn:

• How to engineer “newsworthy” launches and recover from execution misses without losing momentum.
• The DISS method for rapid learning (Deconstruction, Selection, Sequencing, Stakes) you can apply to languages, poker, or
• Fear-setting, not goal-setting: define worst-case scenarios, prevention steps, and recovery plans to make bolder moves.
• Mentors without asking “be my mentor”: add value first, build loose ties, and let a few relationships compound.
• From side-hustle to exit: repositioning, channel selection (including print/radio), and why out-of-fashion inventory can be a bargain.

Timestamped Chapters:

• [02:20] A launch-day disaster in 10° weather—and the customer-recovery playbook.
• [05:00] “Possibility is negotiable” vs. the default “probable” path.
• [06:57] Finding mentors by learning before earning: the slow-play relationship strategy.
• [10:00] Optionality: the angel-investing analogy for career and mentors.
• [14:00] The DISS framework for learning anything.
• [18:50] Hunt the outliers: why “who shouldn’t be good at this—but is?” unlocks technique.
• [24:30] Fear-setting: risk = likelihood of an irreversible negative outcome.
• [26:20] Micro-experiments to de-risk big transitions.
• [27:24] Secret origin: BrainQUICKEN → BodyQuick; from nootropics to non-stimulant pre-workout.
• [31:55] Repositioning, targeted niches, and early UFC placements.
• [33:13] Don’t ignore “old” channels: print and radio as arbitrage.
• [33:55] Burnout, one-way ticket to London, and systems that led to a sale.
• [40:36] Title testing (and red herrings) in publishing.
• [46:16] The 4-Hour Workweek started by accident
• [52:14] Publishing myths: how “impossible” ideas become inevitable
• [01:07:58] TV vs. podcasting: control, constraints, and creative freedom
• [01:31:34] Investing: bet on people (the beer test + mall test)

Additional Resources:

• Tim Ferriss — official site/podcast hub: tim.blog • The Tim Ferriss Show
• The 4-Hour Workweek (Expanded & Updated): Amazon listing
• The 4-Hour Body — official site: fourhourbody.com
• The 4-Hour Chef — official site: fourhourchef.com
• The 4-Hour Workweek — official site: fourhourworkweek.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Note from James:

Data is oil. Data is the gold of this AI revolution. Imagine you have an AI that has all of everybody’s thoughts also—so it’s not just learning on tweets and texts, it’s learning on the 60,000 or so thoughts that 8 billion people think each day around the world.

This sounds like amazing science fiction and magic and everything that one could ever have dreamed of… or it could be the end of the world.

Episode Description:

In this solo episode, James breaks down a recent AI development that made him pause for the first time: OpenAI’s investment in a brain-computer interface startup called Merge Labs. He explains why data is the core asset in AI—and why the next frontier isn’t better chatbots, but higher-bandwidth access to human intent, attention, and ultimately thought.

James compares Merge Labs’ approach with Neuralink, then walks through the practical upsides: medical breakthroughs, hands-free control of devices, and AI-assisted cognition in everyday life. But he also explores the uncomfortable implications: privacy, influence, and the risk that “thought data” could become the most valuable—and most dangerous—resource on Earth.

What You’ll Learn:

• Recognize why “data is oil” is still the most important frame for AI power
• Understand what brain-computer interfaces are, and how they differ across companies
• Think through real use cases (medical, device control, communication) before the hype takes over
• Identify the privacy line: what “training on your thoughts” could actually mean in practice
• Pressure-test your own optimism about AI by asking: “Once data is shared, can it be unshared?”

Timestamped Chapters:

• [02:00] Data is oil: why AI is really a data arms race
• [02:40] Utopia vs dystopia vs “newtopia”
• [03:16] The optimist’s argument: tech usually helps more than it hurts
• [04:39] The news: OpenAI invests $250M into Merge Labs
• [05:29] Why the Sam Altman overlap matters (and why it’s unusual)
• [06:02] What brain-computer interfaces actually do
• [06:22] Neuralink explained: reading intent from neurons
• [07:44] Writing signals back to the brain: the scary part (and the helpful part)
• [09:39] Merge Labs’ approach: engineered neurons + ultrasound
• [12:47] Controlling devices by thought: the “thermostat from bed” future
• [14:35] Telepathy as technology: brain-to-brain messaging
• [16:17] Influence risk: persuasion and “writing” thoughts
• [18:45] The real moat: not software—data
• [19:55] The next dataset: 60,000 thoughts/day × 8B people
• [21:36] The irreversible trade: once data is handed over, it’s gone
• [22:17] Why this kind of news is accelerating

Additional Resources:

• OpenAI — “Investing in Merge Labs” (official announcement)
• WIRED — coverage of OpenAI’s investment and Merge Labs’ BCI approach
• TechCrunch — reporting on the Merge Labs seed round and valuation
• Neuralink — official site

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.