Smithburg isn't just a burger joint; it's a masterclass in resilience, reinvention, and the kind of operational honesty that prioritises substance over ego. In this episode of The Ingredients Podcast, Shaun sits down with Dehne Bingham, founder of Smithburg, inside the South Melbourne market venue that's become one of Melbourne's most compelling American diner experiences. Dehne shares his remarkable journey from flying 100 times a year across North America as a commercial manager for A&W Canada, managing $300 million in supply chain spend, to opening a plant-based restaurant that didn't work, to building the burger brand that finally did. The conversation dives deep into what it really takes to pivot without losing everything: why Marco, his plant-based diner, was the best university project that never made commercial sense, how he rebranded an entire restaurant in five days for $30,000, why he refused to raise capital and dilute ownership when the business was struggling, and how his memories of eating at dive bars, diners, and burger joints across the US became the entire menu foundation for Smithburg. Dehne unpacks the philosophy behind building a brand on authenticity rather than Instagram appeal, why he believes the story of the founder matters more than design in scaling a restaurant, how switching from a flat top grill to a sandwich press transformed their lobster shack operations, and why neighbourhoods, not shopping centres, are the future of Smithburg's growth. They discuss the realities of running a venue at a market that's only busy four days a week, why being an engineer in the automotive industry prepared him better for hospitality than most chef backgrounds, how losing a head chef two days before opening taught him what real hospitality pressure feels like, and why he's finally ready to tell the story of cow paddocks, spreadsheets, and the craft behind a perfect cheeseburger. There's also a powerful reflection on knowing when to stop, why Melbourne's food media perpetuates a chef-first culture that sidelines great operators, and how Smithburg's success is built on simplicity executed relentlessly well. This is a conversation about failure and focus, menu and meaning, and building something sustainable without chasing trends or compromising ownership. If you run a venue, work in food, or want to understand what it takes to rebuild after a concept doesn't work, this one's essential listening. This episode is proudly brought to you by Tanda, helping hospitality venues stay compliant, supported, and ahead of the game. www.tanda.com.au More about today's guest: Website: https://www.smithburg.com.au/ Our guest's LinkedIn: https://www.linkedin.com/in/dehne-bingham-42859036/ Follow Open Pantry Co. LinkedIn: https://www.linkedin.com/company/the-open-pantry-consulting/ Instagram: https://www.instagram.com/openpantryconsulting/
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