The Indian Gut Check
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The Indian Gut Check
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About this listen
In this episode of The Pulse Shift, we dive deep into the fascinating world of gut health in India — where tradition meets innovation.
From age-old remedies like ginger tea to the rise of gummies and effervescent tablets, the way India is approaching digestive wellness is rapidly shifting.
Join Swagat Sarangi, Co-Founder of Smytten, as we decode the consumer insights driving this massive transformation. What’s causing India’s love affair with modern, tasty health formats, and how are brands adapting to meet these evolving needs?
Tune in to discover:
The surprising contradictions in India’s gut health preferences.
How eco-friendly, herbal, and convenient solutions are leading the charge.
Why gut health is no longer just about indigestion — it’s India’s new wellness currency.
Stay ahead of the curve and uncover actionable insights to future-proof your brand in the growing gut health market in India.