More inventory. More reach. More sponsors....more revenue?

Not always.

In this episode, we dive into why less can be more in sponsorships, and how you can drive the same revenue with less...but make it more meaningful for sponsors.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

Many times, we don't own the building we play games in. For sponsorship, that means it can limit how we activate and sell.

So how can we get past that to maximize our value and sales for sponsors.

On this episode, we dive into ways you can creatively still create value in venue, even when you don't own the building.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

We've talked about it a ton on this podcast. Sometimes the best inspiration comes from seeing sponsorships outside of your own sport.

Sometimes, it involves jumping out of your whole sporting event structure.

On this episode, we dive into NASCAR and what we can learn for how the sport and organization activates brand sponsors on race day.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Lakers and Nick Lawson, Co-founder of SQWAD.