Ever feel like your business has a mind of its own? Like you’ve built something that’s successful on paper but doesn’t feel good anymore? In this episode, we’re talking about how to design a business that actually works for you, brings you joy, and lets you choose who you work with, what you sell, and how much you charge.

Helen shares how alignment, self-trust, and having fun in business aren’t optional extras. They’re the whole point. And yes, you are allowed to say no to money if it’s not a good fit.

Here are the Highlights:

The Misconception of Business Hardship (4:03)

The Role of Self-Trust and Alignment (11:02)

The Impact of External Validation and Fear (14:31)

The Role of Ideal Clients in Business Joy (19:38)

The Impact of Platform Changes on Business Joy (27:34)

Connect with Helen:

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

I’m guessing you’ve heard of the 80/20 rule, but are you actually using it? In this episode, we talk about how to apply it to your business, marketing, clients, and even your personal life. You’ll hear how just 20 percent of your efforts could be creating 80 percent of your results - or 80 percent of your headaches.

The big question is: are you focusing on what really moves the needle?

I’ll walk you through the exact questions I ask in client audits to help them figure out what’s working, what’s not, and what needs to be protected at all costs. If you’re feeling time-poor or energy-drained, this is a practical reset you didn’t know you needed.

Warning: it might involve cutting a few metaphorical pumpkins loose.

Highlights:

Understanding the 80/20 Rule in Business (1:35)

Applying the 80/20 Rule to Marketing and Client Management (2:49)

Personal Applications of the 80/20 Rule (5:01)

Balancing Personal and Professional Life (8:03)

Practical Steps for Implementing the 80/20 Rule (17:20)

Connect with Helen:

LinkedIn

Facebook

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Passive income. Two words that get thrown around a lot, usually with a side of “make money while you sleep” and a cocktail of false promises. In this episode, I unpack what passive income really looks like for online business owners and why it’s more about systems, product alignment, and seamless customer experience than magical Stripe notifications.

I’m sharing the real story behind my £19 offer that actually sells while I’m off doing other things, and the truth about memberships, group programmes, and mini-courses. If you’ve been wondering how to make money without being constantly “on,” this one’s for you.

Here are the Highlights:

Exploring Different Income Streams (2:40)

Challenges of Memberships and Group Programs (6:33)

Marketing and Promotion Strategies (11:42)

Building a Product Stack (12:23)

Customer Experience and Friction Points (12:38)

The Role of Consistency and Promotion (29:00)

Responsibility and Impact (29:23)

Encouraging Audience Interaction (36:37)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz