How do you feel when you hear the word 'niche'?

Because for a lot of counsellors, that’s the moment things start to feel… harder.

What sounds simple on the surface can quickly turn into overthinking, second-guessing, and feeling like you need to get it 'right'.

And that can be where everything stalls.

So ithis episode, I’m sharing something I’ve noticed over the years, and why I’ve stopped using the word 'niche' altogether.

Because the problem isn’t always what we think it is.

• Why this one word can stop people in their tracks
• What’s really going on underneath the hesitation
• The shift that changes how your marketing starts to land
• A different way to think about who you want to work with

If you’ve ever found yourself going round in circles trying to 'figure out your niche', this episode might give you a different way of looking at it.

If you’d like support getting clear on who you love working with and turning that into something that actually connects with clients, check out Write Your Homepage

• Read the blog version
• Explore more resources

• Follow the podcast so you don’t miss the next episode.

If this episode has you thinking, “oh… this feels different… this feels possible”… then this is exactly the work we do together.

My Write Your Homepage session is where we take all those thoughts swirling around your head and shape them into something clear, honest, and recognisable to the right clients.

Because you don’t need to become someone else to make your marketing work.

You just need help putting into words what you already know (even if it doesn’t feel like it yet).

👉 Take a look and see if it feels like the right next step

And if you’re not quite ready for that, that’s completely okay.

Start here instead

There’s something that doesn’t quite add up in counselling...

We’re trained to be a blank slate…

and yet we’re also trying to build connection, trust, and a sense that someone feels understood before they even reach out.

So where’s the line?

In this episode, I’m joined by Rainbow Tomes, a counsellor, coach and trainer who describes themselves as a ‘mum on a mission’.

Their work is shaped by lived experience, a strong sense of purpose, and a drive to challenge the systems that don’t always support people in the way they should.

This is a really honest conversation about personal disclosure, visibility, and what it means to be ‘human’ in this work… without losing sight of boundaries.

So if you’ve ever found yourself wondering how much of yourself to share, this one will give you plenty to think about.

The tension between being a ‘blank slate’ and building real connection

What personal disclosure actually looks like in practice

The difference between what you share in a session and in your marketing

Why the therapeutic relationship can’t be one-sided

Stepping into visibility (even when it feels uncomfortable)

Systemic harm, grief, and why naming things matters

Rainbow specialises in disenfranchised grief and loss, supporting experiences that are often unseen, unacknowledged, and too often not talked about.

She is the host of the Talking Grief podcast, where she explores these types of conversations in more depth

She is also the founder of The Mental Health People Ltd.

She trains and coaches leaders in more relational, human-centred approaches to mental health and performance. Her work is grounded in a humanistic, integrative approach, incorporating Internal Family Systems (IFS).

Alongside this, she runs a private practice, Rise with Rainbow.

Connect with her on LinkedIn

Start here - my free and paid resources (free resources)

There’s nothing wrong with most counselling websites.

They’re thoughtful. Careful. Full of good intentions.

And yet… people still leave.

In this episode, I’m talking about something I see all the time, websites that are trying to say too much. Not because you’ve got it wrong, but because you care, and you want to get it right.

I share what’s really going on when someone lands on your homepage, why adding more can actually make it harder for someone to choose you, and what to shift so the right clients can actually recognise themselves.

If you’ve ever looked at your website and thought, ‘this sounds fine… but something’s not quite working’, this will help you see why.

We’re getting into:

• Why ‘more helpful’ can quietly turn into confusing
• What potential clients are actually looking for when they land on your website
• The subtle ways self-doubt shows up in your wording
• Why people leave, even when you are the right counsellor for them
• The small shift that helps someone think, ‘this sounds like me’

If this episode has you looking at your homepage a bit differently, this is exactly what I help with in my Write Your Homepage sessions.

It’s a focused 90-minute session where we take what you’ve already written and shape it so the right people can actually see themselves in it, and feel ready to reach out.

There’s currently an introductory price available until 11th April.

👉 Take a look and see if it feels like the right next step

If you’re not quite ready for that, you can explore more free support here:

👉 Start Here