There are a few things I see on counselling websites all the time.

They’re not big, obvious mistakes. In fact, they’re usually things you’ve added because you’re trying to do things properly - be clear, professional, and helpful.

But the way they show up can quietly change how your website feels to someone who’s already unsure about reaching out.

And that small shift?

It can be enough to make someone hesitate… or leave.

In this episode, I’m talking through three of the most common things I see - the kind that don’t look like a problem on the surface, but can make your website feel heavier, more formal, or just a bit harder to connect with.

If your counselling website isn’t bringing in as many enquiries as you’d expect, there’s a good chance one of these is sitting there.

• The kind of wording that can make your website feel more “official” than you intended
• Why timing matters just as much as what you say
• A small shift that can change how safe your website feels to a potential client

I’ve been exploring this idea a bit more here - how trying to say too much on your counselling website can actually get in the way:

👉 Why your counselling website might be trying to do too much

If it feels like something’s not quite landing , like you’re saying all the “right” things but it’s still not connecting - this is exactly what we work through inside Write Your Homepage.

We take everything that’s currently a bit muddled and turn it into something clear. Clear enough that the right person lands on your page and thinks, ‘that’s me’.

With love,

Jane xx

How do you feel when you hear the word 'niche'?

Because for a lot of counsellors, that’s the moment things start to feel… harder.

What sounds simple on the surface can quickly turn into overthinking, second-guessing, and feeling like you need to get it 'right'.

And that can be where everything stalls.

So ithis episode, I’m sharing something I’ve noticed over the years, and why I’ve stopped using the word 'niche' altogether.

Because the problem isn’t always what we think it is.

• Why this one word can stop people in their tracks
• What’s really going on underneath the hesitation
• The shift that changes how your marketing starts to land
• A different way to think about who you want to work with

If you’ve ever found yourself going round in circles trying to 'figure out your niche', this episode might give you a different way of looking at it.

If you’d like support getting clear on who you love working with and turning that into something that actually connects with clients, check out Write Your Homepage

• Read the blog version
• Explore more resources

• Follow the podcast so you don’t miss the next episode.

If this episode has you thinking, “oh… this feels different… this feels possible”… then this is exactly the work we do together.

My Write Your Homepage session is where we take all those thoughts swirling around your head and shape them into something clear, honest, and recognisable to the right clients.

Because you don’t need to become someone else to make your marketing work.

You just need help putting into words what you already know (even if it doesn’t feel like it yet).

👉 Take a look and see if it feels like the right next step

And if you’re not quite ready for that, that’s completely okay.

Start here instead

There’s something that doesn’t quite add up in counselling...

We’re trained to be a blank slate…

and yet we’re also trying to build connection, trust, and a sense that someone feels understood before they even reach out.

So where’s the line?

In this episode, I’m joined by Rainbow Tomes, a counsellor, coach and trainer who describes themselves as a ‘mum on a mission’.

Their work is shaped by lived experience, a strong sense of purpose, and a drive to challenge the systems that don’t always support people in the way they should.

This is a really honest conversation about personal disclosure, visibility, and what it means to be ‘human’ in this work… without losing sight of boundaries.

So if you’ve ever found yourself wondering how much of yourself to share, this one will give you plenty to think about.

The tension between being a ‘blank slate’ and building real connection

What personal disclosure actually looks like in practice

The difference between what you share in a session and in your marketing

Why the therapeutic relationship can’t be one-sided

Stepping into visibility (even when it feels uncomfortable)

Systemic harm, grief, and why naming things matters

Rainbow specialises in disenfranchised grief and loss, supporting experiences that are often unseen, unacknowledged, and too often not talked about.

She is the host of the Talking Grief podcast, where she explores these types of conversations in more depth

She is also the founder of The Mental Health People Ltd.

She trains and coaches leaders in more relational, human-centred approaches to mental health and performance. Her work is grounded in a humanistic, integrative approach, incorporating Internal Family Systems (IFS).

Alongside this, she runs a private practice, Rise with Rainbow.

Connect with her on LinkedIn

Start here - my free and paid resources (free resources)