Have you ever spent ages thinking about your homepage, your blogs or your directory profile... and then completely forgotten about your contact page?

You're not alone.

Most counsellors put a lot of effort into getting people to visit their website. But when someone finally decides they might want to get in touch, what happens next?

In this week's episode, I'm talking about one of the most overlooked pages on a counselling website - your contact page.

We explore why your contact page matters far more than many people realise, and some simple ways to make it feel more welcoming, reassuring and helpful for potential clients.

You'll discover:

• Why your contact page isn't just an admin page
• What nervous potential clients are often thinking before they make contact
• Small changes that can make a big difference
• Practical elements that help people feel more confident about reaching out
• How to make your contact page feel more human

You may discover that one of the easiest ways to improve your website isn't getting more visitors at all - it's helping the visitors you already have feel ready to take the next step.

Read the accompanying blog:

https://www.janetravis.co.uk/your-contact-page-the-most-overlooked-page-on-your-website-and-how-to-improve-it/

Join the Grow Your Private Practice membership:

https://www.growyourprivatepractice.co.uk

Start here:

https://www.janetravis.co.uk/start-here/

Have you ever had that experience where you attend a training course, read a book or listen to a podcast and realise you already know most of it?

That's what sparked this week's episode.

It's easy to assume that if something feels obvious to us, it must be obvious to everyone else too. But what if that's not true? What if some of the things you've stopped noticing are actually some of the most valuable things you know?

In this episode, I'm exploring why experienced counsellors often underestimate their own knowledge, how familiarity can disguise expertise, and why the insights that feel most ordinary to you may be exactly what somebody else needs to hear.

• Why expertise rarely arrives with a fanfare
• The marketing training that made me realise how much I'd learned
• The lightbulb moments that stayed with me from TA training
• Why clients often remember things that counsellors take for granted
• How familiarity can hide the value of what you know
• A question I'd love you to spend some time thinking about

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🌐 Jane Travis

For all my free and paid resources, Start Here

Do you ever get the feeling that everyone else has somehow worked it all out?

That they're more confident, more organised, more successful, and somehow managing to keep up with all the things you're convinced you should be doing?

Perhaps you've found yourself thinking:

'I should have sorted my website by now.'

'I should be posting more.'

'I should know what I'm doing by now.'

If any of that sounds familiar, you're not alone.

In this episode, I'm exploring a word that fascinated me when I worked as a counsellor, and one that I still hear all the time in conversations about private practice and marketing.

It's a tiny word, but it often carries far more weight than we realise.

We'll look at what might be hiding underneath those thoughts about websites, blogs, visibility and confidence, and why so many capable counsellors end up feeling as though they're falling short.

And somewhere along the way, I'd like to ask a question that might change how you think about your private practice:

Who decided you were behind in the first place?

• The counselling question I used to ask whenever I heard a client use a particular word
• Why private practice can become a breeding ground for unrealistic expectations
• The hidden comparison sitting underneath many marketing worries
• A simple idea that might help you see your progress more clearly

📖 Related blog:

From Self-Doubt to Self-Confidence: 8 Strategies for Therapists to Overcome Imposter Syndrome

📚 The Vault - Free resources for counsellors

For all my free and paid resources, Start Here

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