Every sales objection you hear is predictable. If you know what to listen for, you can spot it long before it ever comes up. In this episode of the GSD Show, Mike Arce sits down with Cole Gordon, founder and CEO of Closer.io. Cole has trained and advised thousands of closers, sales managers and one of the most respected sales trainers in the high-ticket space. Cole discusses the seven limiting beliefs that sit underneath every objection, why the best sales calls feel consultative instead of pushy, and how resistance gets created accidentally. This episode is for operators, founders, and sales leaders who want cleaner closes, fewer stalls, less ghosting, and conversations that convert without pressure. When beliefs are aligned early, the close becomes logistics.

Chapters

(00:00) Introduction

(03:10) Why Salespeople Lose Control of the Call Early

(07:42) The Moment Prospects Stop Listening

(12:58) Why Talking About the Product Creates Resistance

(18:21) Objection Handling vs Objection Prevention

(23:44) The First Belief Every Sale Depends On

(28:36) How Doubt Shows Up Before Objections

(34:02) The Real Reason Price Comes Up Too Early

(39:18) Why Pushing Harder Makes Sales Worse

(44:41) The Seven Beliefs Behind Every Objection

(50:56) How Belief Gaps Create Ghosting and Stalls

(56:34) When the Close Becomes Simple Logistics

Which of the 7 beliefs do you see stopping your prospects most often right now? Leave your answer in the comments.

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

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Connect with me

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Connect with Cole:

Website: https://closers.io

Instagram: https://www.instagram.com/colethomasgordon/?hl=en

Facebook: https://www.facebook.com/closersintoleaders/

X: https://x.com/realcolegordon?lang=en

Facebook: https://www.facebook.com/media/set/?vanity=closersintoleaders&set=a.608006997557588

This business was making $360k a year and made a $1.5M growth move in 18 minutes. Not by selling more. Not by marketing harder. By fixing one overlooked number. In this episode of the GSD Show, Mike Arce breaks down a real client case where a simple shift in retention completely changed the financial trajectory of the business. Using live math and clear CEO logic, Mike shows how focusing on churn instead of new sales turned average growth into exponential leverage. If you want to understand how high-level operators make decisions that compound instead of stall, this episode gives you the exact thinking behind it.

Chapters

(00:00) Introduction

(00:46) Why This Business Was Stuck at $360K

(01:26) The Hidden Problem Most Owners Miss

(02:39) How Churn Cancels Growth

(03:22) The Simple Formula That Changed Everything

(04:46) Turning Retention Into Revenue

(06:08) Why New Sales Were the Wrong Focus

(07:23) The Compounding Effect of One Fix

(08:13) When the Decision Finally Clicked

(09:12) Why Numbers Are the Language of Business

Have you ever had a single insight change the entire trajectory of your business? Leave your answer in the comments

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

Book a Call with My Team → https://go.gsdcompany.com/book-a-call-form-page

Get My Book → https://thestandardisyou.com

Subscribe to My Newsletter → https://mikearce.me

Connect with me

Instagram: https://www.instagram.com/mikearcelive/?hl=en

Facebook: https://www.facebook.com/mikearcelive/

X: https://x.com/mikearcelive

The difference between businesses that scale and those that stall isn’t effort or strategy. It’s customer clarity. In this episode of the GSD Show, Mike Arce sits down with Kaelin Poulin, former founder of Lady Boss, a brand that scaled to over 700,000 customers. Kaelin breaks down how deep customer understanding is built long before ads, funnels, or launches through real conversations, lived experience, and listening to exact customer language. This episode shows operators how true customer clarity turns marketing into leverage, storytelling into conversion, and growth into something repeatable instead of unpredictable.

Chapters

Chapters

(00:00) Introduction

(02:50) What Is Lady Boss?

(08:45) Getting Involved with Click Funnel

(14:54) Customer Outlook

(18:43) Why Stories Outperform Tips

(22:29) Number 1 Rule for Making Content

(27:02) The Pain and Dream Framework Explained

(34:06) Turning Customer Language Into Scalable Marketing

(40:18) Building Ecosystems, Not Just Products

Are you building your business based on customer conversations or assumptions? Leave your answer in the comments.

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

Book a Call with My Team → https://go.gsdcompany.com/book-a-call-form-page

Get My Book → https://thestandardisyou.com

Subscribe to My Newsletter → https://mikearce.me

Connect with me

Instagram: https://www.instagram.com/mikearcelive/?hl=en

Facebook: https://www.facebook.com/mikearcelive/

X: https://x.com/mikearcelive

Connect With Kaelin

Instagram: https://www.instagram.com/kaelinpoulin/?hl=en

Facebook: https://www.facebook.com/KaelinTPoulin/

YouTube: https://www.youtube.com/@UC_Qut-ONhFUkKzUsjuO9eeg