This is the first episode recorded as video, marking the 1,000 download milestone. Ant breaks down the Minimum Viable Funnel and why it works when the complicated version most people build does not. You will hear the four parts of the funnel, the psychology behind each one, and why bringing the human back is the thing that lifts conversions.

• The complicated funnel most people build can take months to set up and often never gets them in front of a buyer. A Minimum Viable Funnel can be live within about 48 hours.
• Your public content now does the job the old free lead magnet used to do. Showing up with your face and voice builds the trust that turns attention into sales.
• Sending people to a low cost, high value offer builds a list of buyers rather than freebie hunters. Once someone has crossed the trust threshold to buy, the next sale becomes far easier.
• The conversion event should feel human. Gartner figures show that over half of consumers can tell when they are dealing with AI content or a bot, and over three quarters of those people then walk away from the brand.
• Real results and a sense of community keep people with you after the sale. People want to belong to a group built around a shared goal.

• Grab the book and the funnel roadmap: www.simplifythefunnel.com
• Get the sales page framework and join the community: www.anthodges.com/salespage
• Explore working together: www.anthodges.com