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The Freedom Project

The Freedom Project

By: Tom Foxley Mental Fitness Coach for Business Owners
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Do you crave freedom & want to hit peak mental fitness? The Freedom Project is here fore those of you who live for adventure and freedom. Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade. In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers. Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life. If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you. www.instagram.com/tomfoxleyCopyright 2021 All rights reserved. Economics Hygiene & Healthy Living Leadership Management & Leadership Personal Development Personal Success Psychology Psychology & Mental Health
Episodes
  • The GP's Mouthwash — Why Business Owners Keep Treating the Wrong Problem
    May 11 2026

    For about a month, Tom Foxley's tongue felt like it was housing a

    small mammal.

    He knew from the start he should go to the dentist. But she's

    expensive and her waiting room has a specific combination of clinical

    smell and Radio 2 that he finds miserable. So he went to his GP

    instead — easier, more accessible, felt like doing something.

    The GP prescribed medication and a mouthwash. His tongue didn't

    improve. His teeth started staining. He'd created a new problem by

    treating the original one incorrectly.

    When he finally booked the dentist, she physically recoiled at what

    he'd been prescribed. Thirty minutes later: teeth back to white,

    actual solution in hand. Salt water with a pinch of bicarb. Free.

    Thirty seconds. Perfect for the problem.

    All of it avoidable if he'd just gone to the right person at the start.

    In this episode, Tom maps that experience onto the pattern he sees

    most consistently in business owners — something that's been off for

    a year or longer, that they know is there, but instead of addressing

    directly they reach for the accessible option. Podcasts, books,

    breathwork, meditation apps. All decent things in the right context.

    But for the specific problem of having outgrown the operating system

    running the business, they treat the surface. They don't touch the

    thing underneath.

    Topics covered:

    - The tongue story — and why it maps perfectly onto how intelligent

    business owners avoid their real problem

    - What it actually means to outgrow your operating system

    - Why the drive, focus and ability to push through become less

    reliable over time — and what that signals

    - Why reading about this problem won't move anything — and what does

    - What a proper diagnostic conversation looks like — and what it isn't

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    8 mins
  • 2am, a Wet Giraffe and What It Clarified About Resilience
    May 8 2026

    2am on a Tuesday. Daughter sick. Bathroom dark. Boxers. Wet stuffed giraffe. 18-month-old supervising from the doorway with the expression of a senior consultant reviewing a deliverable.

    In the middle of it, Tom had a very clear view of his month. Product launch. Upcoming heart surgery. Ultra marathon training. The business. Being present at home. None of it relevant. This was the job.

    In this episode he talks about the version of himself that would have handled that night very differently — not in the bathroom, but in the days that followed. The familiar pattern of pushing through on nothing, white-knuckling the day after, patience thinning, quality of thinking dropping, recovery taking longer than it should.

    That's resilience. Absorb the hit and keep going. And it sounds like toughness — until you notice that absorbing hits repeatedly without anything actually adapting just means accumulating damage you haven't fully accounted for yet.

    Tom learned resilience in the military. In that context, it's exactly right. But running a business while training, while being a husband and a father and refusing to let any of those things become just words — that's not the military. And grizzing it out every time something goes sideways doesn't build anything. It just costs you slowly until one day the engine is less reliable than it was.

    This episode is about what he's been building instead.

    Topics covered: - Why resilience is armour — and why armour has a weight limit - The difference between absorbing pressure and being built by it - What it looks like when decisions get cleaner under load rather than murkier - Why the hard week ends and you're not carrying the residue into the next one - Why understanding this concept changes nothing — and what does - The question worth sitting with about what happens to your performance after pressure lands

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    7 mins
  • Emotions Are Data — What the Most Successful Operator Tom Knows Does Differently
    May 6 2026

    Last weekend Tom Foxley had dinner with the most successful man he knows.

    Not just commercially — though the numbers are serious. What made him different was the combination: the external success and a genuine internal ease. Good health. A marriage that works. In his 60s and moving through life in a way that's rare enough that you notice it immediately when you're in the room.

    After dinner he gave a speech about his wife and the people around him. Mid-speech, in front of twenty people, he let a few tears fall. Didn't push through them. Didn't apologise. Just let them be there.

    The next morning, walking in the Yorkshire Dales, Tom brought it up. Started to say he thought more business owners should be able to do that, because —

    The man stopped him.

    "Because they'd make better decisions, wouldn't they?"

    This episode is built around that line. Because the path to building something real tends to reward suppression — push it down, stay logical, don't let it get personal. And for a while, that works. But somewhere it becomes the ceiling. Not the strategy, not the market, not the team. The fact that the operator has been overriding their own signal for so long they've lost the ability to read it.

    Emotions aren't the thing getting in the way of good decisions. They're part of the data set.

    Topics covered: - The dinner, the speech and what it means to have nothing to prove - Why suppression doesn't produce better decisions — it produces incomplete ones - What anger, fear, shame and frustration are carrying that logic alone cannot generate - Why the hire that doesn't sit right usually isn't right — and what happens when you stop overriding it - What shifts when operators learn to read rather than suppress - The first rep to start building this as a skill this week

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    7 mins
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What a sensible way to explore mindset. A mixture of interview and commentary, Tom and his co-hosts/guests disect the mysteries of the brain via questioning experience, ie, what actually works when your on under the lights? The guests are invariabley experts in their respective fields and speak frankly and intimately about their unique skills and practices. This level of inquiry is fascinating to me, as both a business owner, coach and athlete. If you have a yen for unlocking potential, this is a pretty good place to begin.

This guy is like the Dumbledor of mindset.

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