The Franchised Podcast cover art

The Franchised Podcast

The Franchised Podcast

By: Ed Purnell
Listen for free

About this listen

Banging the drum for franchising - loud and clear This podcast is a platform for open, unscripted conversations with the people shaping the franchise world. Whether you're running a network, growing as a franchisee, supplying services, or shaking things up behind the scenes this space is for you. With the occasional live audience (who like to chip in), a slight music theme, top tier franchise professionals and general chaos encouraged to provide the entertainment, there's something in these episodes for everyone, even if you're not currently in the franchising space.Ed Purnell Economics
Episodes
  • Bonus Episode - This is what Franchise Buyers REALLY want - George Pomfret from Franchise Resales
    Jan 20 2026

    In this episode of The Franchised Podcast, we interview franchise resale expert George Pomfret to unpack how franchise resales really work and why trust is the deciding factor for today’s buyers.


    We explore:

    • What motivates modern franchise resale buyers
    • What instantly turns them off
    • Why proof of performance and preparation matter more than price when selling a franchise.


    A must-listen for franchisors, franchisees, and anyone exploring franchise resales, business exit strategies, or franchise investment opportunities.

    Show More Show Less
    46 mins
  • Ep7 - Why Culture Really Matters - Imogen Clark - Home Instead
    Dec 18 2025

    In this episode of The Franchised Podcast, Ed Purnell sits down with Imogen Clarke to talk candidly about franchising, franchise development, recruitment, and the culture that underpins successful franchise networks.


    Drawing on her experience at Home Instead, Imogen shares why franchising is ultimately about people and relationships, how strong culture becomes a competitive advantage, and why trusting your instincts matters when recruiting franchisees.


    The conversation explores common recruitment mistakes, the responsibility of protecting brand integrity, and why negativity and gossip harm the franchising industry as a whole.


    Beyond the business, Imogen reflects on personal growth, balancing career and parenting, and how music plays a role in motivation, leadership, and mindset.


    This episode is for franchisors, franchise developers, and anyone considering franchising who wants a realistic, thoughtful look at what it takes to build and grow a franchise the right way.


    In this episode, we cover:

    • Franchise development and recruitment best practice

    • The role of culture in successful franchise networks

    • Learning from mistakes in franchisee recruitment

    • Collaboration vs competition in franchising

    • Protecting brand integrity and industry reputation

    • Personal growth, parenting, and leadership

    • Music as motivation and inspiration


    🔔 Subscribe for monthly conversations on franchising, recruitment, growth, and real industry insight.

    Show More Show Less
    1 hr and 14 mins
  • Bonus Episode - The secret to recruiting 2000+ franchisees in 6 years - Joel Kleber from Jim's Group
    Dec 10 2025

    Jim’s Group added 2,000 franchisees in 6 years, and their recruitment engine wasn’t built on ads…

    It was built on content.More specifically:Podcasting.Storytelling.Human connection at scale.In this uncut interview, Joel explains:

    • Why a content-first strategy transformed their recruitment
    • How podcasting deepened trust with prospects long before a call
    • The systems behind their consistent flow of highly aligned franchisees
    • The mindset shift that other franchisors overlook
    • The power of letting the network tell the story

    If you want to understand how modern franchise recruitment actually works, this is essential watching.

    Show More Show Less
    47 mins
No reviews yet