The Franchise Edge | Christian Ward

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This podcast episode explores the impact of generative AI on digital marketing, particularly for franchises. Christian Ward, Chief Data Officer at Yext, emphasizes the importance of well-structured data for businesses. He believes generative AI can revolutionize marketing by automating tasks and personalizing content at scale. While acknowledging potential challenges like data quality and bias, Ward sees generative AI as a powerful tool to improve marketing outcomes.

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