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The Founders Hustle

The Founders Hustle

By: Judy Swafford
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The Founders Hustle shares real stories of entrepreneurship, business growth, and personal success. Each episode features small business owners and founders reflecting on their biggest wins, toughest challenges, and the lessons they’ve learned on the road to building something meaningful. Because every business has a backstory… and we’re here to tell it.


Watch the full video episode on YouTube: @FoundersHustle
Join our email community and never miss a show: https://thefoundershustle.com


2026 Judy Swafford
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • He Built the Podcast Theater No One Else Was Creating | Jeff Revilla’s Founder Story
    Jun 1 2026

    What do you do when an idea won’t leave you alone?

    In this episode of The Founders Hustle, Judy Swafford sits down with Jeff Revilla, founder of Poduty Live, a one-of-a-kind live podcast theater just outside of Pittsburgh. Jeff shares the story behind building a business that blends podcasting, livestreaming, theater, digital media, and community into an entirely new kind of creator experience.

    This isn’t just a podcast studio. It’s not just a live event space. And it’s not just a theater. Poduty Live was built to give podcasters and creators a place to perform live, connect with an in-person audience, livestream to the world, and walk away with content, community, and even revenue.

    Jeff opens up about what it took to bring this idea to life after years of thinking about it, refining it, and wondering whether it could really work. He talks about the creative spark behind the business, the early experiments that shaped the concept, the scrappy way he launched it, and the very real lessons he’s learned about entrepreneurship, promotion, and building something people don’t immediately understand.

    In this conversation, you’ll hear:

    • how Jeff turned a long-held idea into a real business
    • why he believes live podcasting is a major opportunity for creators
    • the challenge of promoting a new concept in a local market
    • why local networking matters more than online reach
    • how meetups helped him build momentum and attract talent
    • what it feels like to start over creatively in midlife
    • the emotional highs and lows of entrepreneurship
    • why creators need to stop overthinking and just begin

    Jeff also shares some of the most memorable events hosted at Poduty Live, including immersive live podcast experiences that combine storytelling, audience connection, catering, themed entertainment, and digital distribution. His vision is bigger than one venue — he sees a future where podcasters can tour cities the way comedians and musicians do.

    This episode is packed with insight for entrepreneurs, podcasters, content creators, live event producers, digital marketers, and anyone sitting on a business idea they haven’t acted on yet.

    If you’ve ever had a creative idea that felt too unusual, too niche, or too early — Jeff’s story will remind you that sometimes the best ideas are the ones nobody else fully sees yet.

    Step into the spotlight at Poduty Live LLC!

    Are you a podcaster looking to elevate your show? Imagine recording your next episode live, with all the professional flair of a staged event, but NONE of the usual risks!

    Then check this out: https://poduty.com

    The Founders Hustle:

    • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle
    • Listen & Join our email community: https://www.thefoundershustle.com
    • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford
    Show More Show Less
    39 mins
  • Find Your Opposite - Kenny Leonard’s Best Advice for Entrepreneurs
    May 18 2026

    What’s one piece of advice Kenny Leonard would give any entrepreneur?

    Find your opposite.

    In this episode of The Founders Hustle, Kenny shares how complementary strengths helped him and his business partner build Element 22 into a thriving commercial lending company. But that’s just one of many lessons packed into this conversation.

    Judy and Kenny dive into the realities of launching a business, including the financial risks, the early uncertainty, the importance of team trust, and why great leaders must be willing to make hard calls.

    This episode is especially valuable for founders, managers, and aspiring entrepreneurs who want honest insight into what sustainable growth actually looks like.

    You’ll hear:
    1. how Kenny identified a gap in the market
    2. why he bet everything on the business
    3. what nearly caused them to quit
    4. how to know when it’s time to let someone go
    5. why relationships still matter more than technology

    A thoughtful, practical episode for anyone building a business with intention.

    Connect with Kenny on Linedin: https://www.linkedin.com/in/kenny-leonard-mba-4b884a6/

    #EntrepreneurMindset #FounderAdvice #LeadershipPodcast #BusinessOwner #TheFoundersHustle #Element22

    Support the show

    If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

    • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle
    • Listen & Join our email community: https://www.thefoundershustle.com
    • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford
    • Get on the podcast: https://tinyurl.com/3fwb7bny

    Show More Show Less
    32 mins
  • How Cecily Built a Travel Business While Working Full-Time
    May 4 2026

    Starting a business is hard. Building one while working full-time and raising a family takes another level of determination.

    In this episode of The Founders Hustle, Judy sits down with Cecily North-Rudow to talk about her entrepreneurial journey, from feeling stuck in her career to launching Traveling North Agency and creating a business around customized, high-touch travel planning.

    Cecily shares the real behind-the-scenes story: booking her first client, making mistakes, struggling to get traction, stepping away, and eventually coming back with more clarity about marketing, networking, and who she actually wanted to serve.

    This episode is a great listen for anyone who wants to start a business but feels like life is already full. Cecily’s story proves that growth does not have to look perfect to be real.

    You’ll hear about:

    • Building a business alongside a full-time job
    • Why word of mouth alone was not enough
    • How content and local marketing helped her grow
    • The value of community and ongoing education
    • Why niche clarity can change everything

    Every business has a backstory — and Cecily’s is full of lessons for entrepreneurs learning to build with patience and purpose.

    Visit: https://travelingnorthagency.com

    Support the show

    • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle
    • Listen & Join our email community: https://www.thefoundershustle.com
    • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford
    • Get on the podcast: https://tinyurl.com/3fwb7bny
    Show More Show Less
    20 mins
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