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The Food Blogger Pro Podcast

The Food Blogger Pro Podcast

By: Bjork Ostrom
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About this listen

 Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Reclaiming Your Audience and Moving Beyond Google with Phoebe Lapine

    Reclaiming Your Audience and Moving Beyond Google with Phoebe Lapine
    Jan 13 2026

    Pivoting to Substack, balancing creativity with strategy, and building a brand with Phoebe Lapine.

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    Welcome to episode 553 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Phoebe Lapin from Feed Me Phoebe.

    Reclaiming Your Audience and Moving Beyond Google with Phoebe Lapine

    In this episode, Phoebe joins us to talk about her evolution from the early days of blogging to the current landscape, opening up about why the constant SEO headaches finally pushed her to pivot toward Substack. She shares exactly how she's reclaiming her connection with her readers and why shifting your focus from "content creator" back to "writer" might be the best move for your brand right now.

    But this conversation isn't just about switching platforms; it's a masterclass in creative longevity. Phoebe gets real about the systems that keep her from burning out, including the game-changing decision to hire an SEO team so she could get back to doing what she loves. We also dive into why picking a niche that genuinely excites you is the only real secret to sticking around for the long haul. Whether you're looking to shake up your workflow or just need permission to step off the algorithm hamster wheel, this episode is a must-listen.

    Three episode takeaways:
    • The Pivot from SEO to Substack: Phoebe gets real about how the "golden age" of blogging has changed. She explains why SEO headaches and the push for multimedia content led her to embrace Substack as a platform to actually connect with her audience.
    • Creativity vs. Strategy: Phoebe shares how she balances being a "writer first" with the business side of things, including why hiring an SEO team was a total game-changer for her success.
    • The Secret to Longevity: If you want to stick around, you have to care. Phoebe emphasizes that choosing a niche that genuinely excites you is the only way to keep your engagement high and your burnout low over the long haul.

    Resources:

    • Feed Me Phoebe
    • Check out Phoebe's latest cookbook, Carbivore!
    • SIBO Made Simple by Phoebe Lapine
    • The SIBO Made Simple podcast
    • Phoebe's Substack: Munch Menus
    • Foodie Digital
    • Who, Not How by Dan Sullivan
    • Follow Phoebe on Instagram
    • Join the Food Blogger Pro Podcast Facebook Group
    Thank you to our sponsors!

    This episode is sponsored by Clariti and Grocers List. Learn more about our sponsors at foodbloggerpro.com/sponsors.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
    Show More Show Less
    59 mins
  • Why Search Intent Matters for Food Bloggers with Liane Walker from Foodie Digital

    Why Search Intent Matters for Food Bloggers with Liane Walker from Foodie Digital
    Jan 6 2026

    Attracting the right reader, understanding search intent, and adapting to the evolving search landscape with Liane Walker from Foodie Digital.

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    Welcome to episode 552 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liane Walker from Foodie Digital and the Siftr SEO Newsletter.

    Why Search Intent Matters for Food Bloggers

    In this episode, we're joined by Liane Walker to talk about what's actually working in search for content creators right now. Liane breaks down why understanding your brand, defining a clear niche, and owning your expertise are more important than ever — especially as search continues to evolve.

    Bjork and Liane also dig into search intent: what it is, why it matters, and how mismatches between intent and content can quietly hurt your performance. Liane shares practical advice on writing clearer, more intentional recipe titles, avoiding the pitfalls of keyword chasing, and adapting keyword research in a world influenced by LLMs. Plus, we cover how to evaluate existing content using Google Search Console, what a "good" click-through rate looks like for recipe queries, and how to spot opportunities to better capture attention — and keep it on your site.

    Three episode takeaways:
    • What search intent is, and why it matters — Matching search intent means creating content that aligns with the reason or purpose behind a user's search query. When you match search intent, the user is more likely to scroll, click on internal links, and stick around — sending the signals that search engines love.
    • How to better match search intent — Matching search intent starts with understanding why someone is searching — and delivering exactly that once they land on your recipe page. Liane explains how to manage your readers expectations up front, and how to make sure that your recipe titles are aligned with search intent, and why you should avoid keyword chasing.
    • How to use Google Search Console as part of your SEO process — Liane explains why Google Search Console is one of the best (free!) tools for assessing where the opportunities for improvement are in your existing content to improve your click-through rate (CTR) and determine if you're doing a good job matching user intent.

    Resources:

    • Foodie Digital
    • Siftr
    • Yummy Toddler Food
    • Budget Bytes
    • Pinch of Yum
    • Google Search Console
    • Follow Liane on Instagram
    • Join the Food Blogger Pro Podcast Facebook Group
    Thank you to our sponsors!

    This episode is sponsored by Clariti and Raptive .

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
    Show More Show Less
    1 hr and 1 min
  • Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine

    Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine
    Dec 30 2025
    Expanding your reach, republishing content, and prioritizing your time with Chris and Scott Scheuer of The Cafe Sucre Farine. ----- Welcome to episode 551 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing the replay of a Coaching Call that we released earlier this year with Chris and Scott Scheuer of The Cafe Sucre Farine. Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine In this Coaching Call, Bjork is joined by Chris and Scott, the husband-and-wife team behind The Cafe Sucre Farine, their daughter Cait, and daughter-in-law Lindsay! On their site (which they started 14 years ago!), they share food that tastes amazing and actually works in real life through easy, elegant recipes that bring people together and help build meaningful connections around the table. Their goals for their blog include expanding their reach through social media and email marketing, introducing new team members to their audience, republishing and updating their arsenal of almost 2,000 (!!!) recipes, and figuring out how to prioritize their time. Here's a quick overview of the questions answered during the episode: Our audience has built a deep connection with Chris and Scott over the years. We want to expand our reach, but not at the expense of the community that has been there from the start. How do we introduce our audience to new team members without alienating them?We have close to 2,000 recipes on our blog and haven't gone back to update or republish any of our content. Where do we start?!What are the pros and cons of hiring someone to go through and audit our content vs. doing it in-house?What questions do you have about email marketing?Between a site audit, republishing content, social media, email marketing, digital products… how do you decide how to prioritize your time?Which is better — roundup posts or emails?Can you explain the difference between updating a post and republishing a post?What's the distinction between Author and About pages?Should we allow AI crawlers to access our site?Are Amazon links allowed in emails?How do we start and find mastermind groups? Resources: The Cafe Sucre Farine Raptive (formerly AdThrive!) Dave Ramsey Clariti KeySearch Ahrefs Google Analytics Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K Grocers List ChatGPT Geniuslink Quiet Light Curbly InfluenceKit Rhodium Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
    Show More Show Less
    1 hr and 19 mins
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