The Flower Files: The Wildly Native Podcast cover art

The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

By: Liza Goetz
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The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.

Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them.

Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.

Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.


© 2026 The Flower Files: The Wildly Native Podcast
Economics Leadership Management & Leadership
Episodes
  • Ep 118 - I Love To Be Outside, Do I Really HAVE To Wear Sunscreen?
    Jun 9 2026

    A sunburn you forgot about might be the one your skin never does. In this episode, I’m joined by Christina DeLeon of Well Ave Dermatology to talk about skin cancer prevention, sunscreen myths, and what it really takes to protect your skin when you spend your life outdoors. From melanoma awareness and skin checks to the truth about sunscreen ingredients, we break through the noise with practical, evidence-based guidance that actually makes sense.

    We also dive into everyday skincare—sensitive skin, barrier repair, UV-protective clothing, and the overwhelm of viral skincare trends. Christina keeps it refreshingly simple: build a strong foundation first, then add treatments intentionally instead of chasing every new product online. Whether you’re a gardener, farmer, beach lover, or just someone trying to take better care of your skin, this conversation will help you protect it for the long haul.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    Show More Show Less
    45 mins
  • Ep 117 - How do I pay myself if I am self employed? Real talk with an accountant to answer this
    Jun 2 2026

    Your receipts are either protecting your profit or quietly costing you money. In this episode, we’re back with accountant Shannon Everhart to break down what small business owners actually need to know about tax write-offs, documentation, and staying prepared if the IRS ever comes knocking. From faded thermal receipts to mileage logs and digital recordkeeping, we share simple systems that make bookkeeping feel manageable instead of overwhelming.

    We also zoom out into the bigger financial picture—cash flow, pricing, scaling, and why growth without margins can create more stress instead of more freedom. Shannon walks through how different business structures handle owner pay, taxes, and payroll, while helping you understand what healthy financial planning really looks like behind the scenes. If you want cleaner books, smarter pricing, and more confidence in your numbers, this episode is packed with practical guidance you can actually use.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    Show More Show Less
    43 mins
  • Ep 116 - Real Talk With An Accountant About How To Navigate Start-Up Of A Business
    May 26 2026

    You can be incredible at your craft and still get tripped up by the money behind your business. In this episode, I’m joined by tax pro Shannon Everhart to break down the financial foundations every new entrepreneur needs—from the “first dollar” rule to choosing between a sole proprietorship, LLC, or S corp. We simplify what each structure really means so you can make decisions with clarity, not confusion.

    We also cover the practical details that protect your time, money, and peace of mind—separating finances, keeping records that hold up, and setting your business up to grow cleanly from the start. With real-world insight into common mistakes and smarter systems, this conversation gives you a grounded, confident path forward as you build.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    Show More Show Less
    47 mins
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