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The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

By: Liza Goetz
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About this listen

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.

Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them.

Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.

Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.


© 2026 The Flower Files: The Wildly Native Podcast
Economics Leadership Management & Leadership
Episodes
  • Im Engaged! Questions To Ask Your Florist
    Feb 10 2026

    Planning wedding flowers is more complex than it looks. In this episode, we share the exact questions that turn inspiration into a calm, resilient plan—from a florist’s capacity and sourcing style to substitutions, design philosophy, and how movement and scale translate from mood board to real life. We break down what local vs. imported blooms mean for your day and how strong systems protect your vision when weather or supply shifts.

    We also unpack the hidden logistics and true costs behind florals—installations, candles, transport, strike, insurance—and what real backup plans should sound like. From contracts and communication to creative alignment, this is a guide to choosing a florist who keeps the process smooth and the results unmistakably you.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Goal Planner 🪴

    https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    Show More Show Less
    17 mins
  • Ep 100 - What It's Like To Do 100 Podcast Episodes
    Feb 5 2026

    One hundred episodes in, the data surprised us—in the best way. You wanted real garden know-how, small business strategy, and farmer-level honesty, so we followed the signal. In this episode, we share how the show evolved, from messy multi-app workflows to a grounded content plan rooted in real farm life: greenhouse tours, harvest routines, bouquet builds, and zero fluff.

    We talk metrics, missteps, winter farming realities, and where we’re headed next—short-form education, better visuals, and deeper connection over polish. If you’re a grower, florist, or creative building something honest, this is about choosing consistency over perfection and value over vanity—and keeping the gates open as you grow. 🌱🎙️

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Goal Planner 🪴

    https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    Show More Show Less
    35 mins
  • Ep 99 - Starting Late, Starting Small, or Starting Over In The Garden Is All OK
    Feb 3 2026

    Ever feel like you missed your moment? We’ve been there—late starts, tiny plots, messy notes, and one very neglected tray of lisianthus that somehow became a star on the farm. Today we unpack why timing myths hold us back and how nature’s rhythm can carry you forward, whether you’re juggling a flower business, a backyard bed, or a long-paused dream.

    If this resonated, tap follow, share it with a friend who needs a nudge, and leave a quick review to help more growers find the show. What’s the one small step you’ll plant this week?

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Goal Planner 🪴

    https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    Show More Show Less
    17 mins
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