The Fitness Business School with Pat Rigsby cover art

The Fitness Business School with Pat Rigsby

The Fitness Business School with Pat Rigsby

By: Pat Rigsby
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Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to give you insight and actionable tips to build your own Ideal Business that will lead you to your Ideal Life. Find out more at www.PatRigsby.com Economics Hygiene & Healthy Living Leadership Management & Leadership
Episodes
  • Fitness Business School - 675 - Creating Your Own Cash Machine
    May 25 2026

    Ready to grow your clientele & revenue?

    Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

    https://info.patrigsby.com/20-client-generators

    Do you want to stop chasing leads and start attracting them instead?

    Get Instant Access To The Weekly Client Machine For Just $5.00!

    https://patrigsby.com/weeklyclientmachine

    Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

    https://patrigsby.com/feh

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    Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- How to Build a 10–14 Day Cash Machine: A Short-Term Marketing Sprint for Fast Business Growth Pat Rigsby explains how he helps business owners create a short-term "cash machine" by running a 10-14 day (or up to 30 day) choreographed marketing and promotion sprint that crafts a clear offer, distributes it across multiple channels (individual outreach, email, text, phone, voicemail drops, in-person), and uses daily accountability to stay on track and course-correct quickly. He says results often come without paid marketing and cites past "Best Month Ever" initiatives, including doubling a client's best month and achieving near-best months about 90% of the time through day-by-day plans and consistent execution. The approach can generate immediate cash infusion, trials, or low-cost front-end offers that convert into recurring revenue, potentially adding $1,500-$2,000 monthly and $18,000-$24,000 annually. He invites listeners to email pat@patrigsby.com for help.

    00:00 Build a Cash Machine
    00:43 What the Cash Machine Is
    01:25 Best Month Ever Framework
    02:02 Plan and Accountability
    03:13 Course Correct Fast
    03:53 Use Cases and Upside
    05:22 DIY 10 to 30 Day Sprint
    06:23 Wrap Up and Next Steps

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    9 mins
  • Fitness Business School - 674 - The "More Leads" Trap
    May 18 2026

    Ready to grow your clientele & revenue?

    Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

    https://info.patrigsby.com/20-client-generators

    Do you want to stop chasing leads and start attracting them instead?

    Get Instant Access To The Weekly Client Machine For Just $5.00!

    https://patrigsby.com/weeklyclientmachine

    Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

    https://patrigsby.com/feh

    ---

    Stop Saying "I Need More Leads": Build a Predictable Marketing System for Consistent Fitness Business Growth

    Pat Rigsby explains that "I just need more leads/clients" is a trap for fitness business owners because it's a temporary Band-Aid that doesn't fix the root problem: lacking a predictable, consistent system to generate and convert leads month after month. He compares one-off promotions and desperation marketing (like promises to add 100 members fast) to extreme diets, noting they can create infrastructure and experience issues, may attract poor-fit clients, and leave owners stuck when the tactic stops working. Instead, he advocates installing documented, coachable marketing and follow-up processes with multiple channels—referrals, reactivation, organic, online/offline, paid ads, plus email, text, and calls—to reliably bridge leads into clients. He highlights using a monthly marketing plan as a core driver of sustainable growth and lower-stress operations.

    00:00 More Leads Trap
    00:59 Band Aid Fixes
    02:12 Systems Not Surges
    03:25 Promo Pitfalls
    05:25 Build Repeatable Habits
    06:06 Multichannel Lead Flow
    07:07 Monthly Marketing Plan
    08:09 Final Takeaway

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    10 mins
  • Fitness Business School - 673 - Stack to Win
    May 11 2026

    Ready to grow your clientele & revenue?

    Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

    https://info.patrigsby.com/20-client-generators

    Do you want to stop chasing leads and start attracting them instead?

    Get Instant Access To The Weekly Client Machine For Just $5.00!

    https://patrigsby.com/weeklyclientmachine

    Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

    https://patrigsby.com/feh

    ---

    Stacking Skills to Win: Coaching + Business for Gym Owners

    Pat Rigsby explains the concept of "stacking skills," arguing that being above average in two complementary areas can create a top-tier advantage, especially for business owners. Using the Wealthy Gym Owner business as an example, she contrasts gym-owner-only expertise with her broader experience across about 40 businesses, multiple facilities, hundreds of franchise locations, and extensive coaching, noting how even identical ad campaigns can succeed in two nearby gyms and fail in a third. She emphasizes that what works for one business doesn't universally transfer and highlights the value of combining "boots on the ground" operational testing with broad best-practice insights, as well as blending systems installation with coaching. For gym owners, she recommends leveraging strong coaching and client experience by improving business skills from a C level to a B, creating a powerful stack that can leapfrog competitors.

    00:00 Stacking To Win
    00:09 The Skill Stack Idea
    01:09 Gym Coaching Blind Spots
    01:47 When Ads Don't Transfer
    03:52 Our Experience Advantage
    05:41 Systems Plus Coaching
    06:04 Your B-Level Business Goal
    08:03 Become A Plus At Two
    08:21 Final Takeaway

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    10 mins
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