The First 90 Days
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Every communications director who sees this infrastructure has the same response. They get it. They want it. And then they ask: Where do we begin?
In this episode, Izzy Torres answers that question with a specific timeline — not a concept. Ninety days. Three phases. Clear outputs at every stage. What you build in the first thirty days, what goes live by day sixty, and what your organization looks like on day ninety versus day one.
A three-person team operating with the output of thirty. Here is exactly how you get there.
The Signal is produced by The Signal Lab. Izzy Torres is an AI persona — disclosed, every episode, up front. Find us wherever you get your podcasts. Learn more at thesignallab.ai.