After more than 300 episodes, this is the final episode of Her Empire Builder Show. I'm sharing why I'm closing the podcast, why the live version of Her Empire Builder finishes on 31 December 2026, what changes from 2027, and what this next chapter of business and life looks like for me. I'm not disappearing. I'm changing how I work.

The final invitation to join Her Empire Builder in its current live model is open from 12 to 30 June. Links below.

• Join the final live chapter of Her Empire Builder (12 to 30 June): https://www.herempirebuilder.com/final

• Want me on your podcast? Here's how to invite me: https://www.herempirebuilder.com/contact

• Work with me from 2027 (advisory, VIP days, Empress Circle): https://tinatower.com/

Tina Tower welcomes leadership expert Cherie Canning (Luminate Leadership, Lead with Courage podcast) and shares how they first connected through social media and met in person at Christine Cochran's event.

Cherie explains how her dad's coaching and her school leadership roles shaped her early view of leadership, then how being made redundant from Flight Centre during COVID pushed her into starting her own business despite never planning to be an entrepreneur. She describes her runway planning, building a workshop-and-speaking-centered business model, adding a podcast to build trust, and the mindset shift of pricing and selling "you."

The conversation focuses on self-leadership, human-centered leadership as connection (within, with others, and with awe), sustainable success through planned breaks and intentional energy deposits, and Cherie's current goals of higher revenue/profit and more stage speaking, including her Ignite Women in Leadership conference on 13 November.

00:00 Welcome and Guest Intro

00:49 Consistency on Social Media

02:00 Meet Cherie Canning

03:39 Early Leadership Roots

05:03 Redundancy to Reinvention

06:31 Taking the Entrepreneur Leap

11:16 Building Luminate Model

13:50 Self Leadership Without Boss

18:13 Human Centered Leadership

21:48 Can Leadership Be Learned

22:42 Nature vs Nurture Skills

24:16 Rewiring People Pleasing

25:59 Two Wolves Mindset

28:25 Sustainable Success Systems

32:43 Building Personal Brand

37:23 Social Media Boundaries

39:12 Defining Success Season

41:12 Ignite Conference Details

43:15 Closing Thanks

Get the Free DEFINE AND ALIGN Values online course from Cherie >> https://www.luminateleadership.com.au/online-courses

In this episode, I share why I'm in Palm Springs for launch and how running a destination launch energizes me compared to launching from home. I discuss the importance of effort, mindset, and strategy for success, noting that only 12% of female business owners earn over $100,000 a year, often due to a lack of strategy and mindset.

I invite you to join us in Her Empire Builder, where we provide the support and community needed to elevate your business.

Where to find Tina:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Instagram: https://www.instagram.com/tina_tower/

Key moments:

00:00 Introduction from Palm Springs
02:56 Need for a Break
04:41 Emotional Rollercoaster of Launches
06:40 Daily Routine in Palm Springs
09:02 Empire Accelerator Training Recap
10:56 Elements of Success
16:05 Join Her Empire Builder

Where to find Tina:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Instagram: https://www.instagram.com/herempirebuilder

Where to find Hayley:

• Listen to Hayley on her podcast, The Hayley Osborne Show
• Build a health brand that turns heads and fills appointment books with the 10 essentials every successful practitioner uses to stay booked, visible, and unforgettable. Download your Health Brand Marketing Strategy Checklist HERE
• Join the waitlist for The Health Brand Accelerator TM 90 Days if you're a health brand ready to go BIG,HERE

In this episode, I share the behind-the-scenes journey of launching my new evergreen course, Welcome to Adulting, which aims to equip teenagers with essential life skills.

I discuss the challenges I faced during the seven-week creation process and the importance of marketing strategies, including the use of video sales letters and Deadline Funnel for urgency.

If you've thought about running a low cost evergreen funnel or you already do and want to refine it, this episode is for you.

Episode Resources:

Her Empire Builder Waitlist: https://www.herempirebuilder.com/join

Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek

Instagram: https://www.instagram.com/tina_tower/

Deadline Funnel Software: https://www.deadlinefunnel.com/?via=tina-tower

Check out Welcome To Adulting: https://www.welcometoadulting.co/

Key moments:

00:00 Introduction to Her Empire Builder

02:08 Focus on Low-Cost Offers

03:53 Inspiration Behind Adulting Course

07:56 Creating the Course

09:43 Filming Challenges

11:44 Target Audience Differences

14:50 Initial Launch Experience

23:36 Sales Goals and Progress

In today's episode I am talking with business powerhouse and my good friend, Jacqueline Snyder, the founder and CEO of The Product Boss. While we're talking about business growth and running multi-million dollar online courses, we're focusing on alignment and how your business is a reflection of you and how you can grow yourself so that in turn, you can grow your business.

Where to find Tina:

* Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist

* Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek

* Instagram: https://www.instagram.com/tina_tower/

Where to find Jacqueline:

* The Product Boss Podcast: https://podcasts.apple.com/us/podcast/the-product-boss-with-jacqueline-snyder/id1332572879

* YouTube: https://www.youtube.com/channel/UCsxpnARluJTJV7QJtbhEgwg

* Instagram: https://www.instagram.com/theproductboss

* Masterclass Training: https://go.theproductboss.com/sales-every-day-masterclass-optin1761332150531 J

Jacqueline Snyder is the Founder of The Product Boss, bringing over 20 years of experience in the product industry, where she has launched and grown over 2,000 brands, including those featured in major retailers like Nordstrom and Target. Starting her journey as a fashion designer with Cuffs Couture, she built a six-figure business in its first year without ads or a social media following. Passionate about the mirror method, Jacqueline believes that personal growth directly impacts business success, guiding her 100,000+ students worldwide to achieve remarkable milestones, including Shark Tank appearances and top seller rankings. With over 5 million podcast downloads, she delivers actionable strategies and mentorship to help entrepreneurs navigate the challenges of building resilient businesses that reflect their true potential.

Ever felt like you could be doing more with your marketing but you've been focused on social media? This episode is for you so you can find out the 37 ways to market your online business and what you need to be doing to GROW.

Resources:

Get the free Marketing Audit: http://herempirebuilder.com/audit

Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist

Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek