Takeaways

• The consumption of cold coffee has significantly increased.
• Cold coffee beverages have become a focal point for brands.
• Cold brew and iced coffee are distinct products.
• Coffee milk is a traditional beverage in Rhode Island.
• The market for cold coffee is expanding rapidly.
• Investment in cold coffee has surged in recent years.
• Cold brew production requires specific equipment and processes.
• The rules around cold brew are not clearly defined.
• The future of cold coffee looks bright with ongoing innovations. Cold coffee is a viable product that is here to stay.
• American coffee culture is often criticized for its reliance on sugar and artificial flavors.
• There is a growing demand for purist cold coffee products, especially from international markets.
• Espresso is considered the purest form of coffee, and its quality is paramount.
• Coffee can serve as an effective pre-workout beverage, tapping into the health and wellness market.
• The ready-to-drink coffee market is saturated, but there are still opportunities for unique branding.
• Innovative branding, like that of Liquid Death, can help coffee brands stand out in a crowded market.
• Cold brew coffee has distinct flavor profiles that differ from flash brewed coffee.
• There is potential for cold brew-only brands to thrive in the current market.
• Coffee businesses must acknowledge the public's love for cold coffee to succeed.

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