In this episode of The Event Solutions Podcast, host Jorge Lopez welcomes Larry Long Jr., CSP, founder and Chief Energy Officer of LLJR Enterprises, for a high-energy conversation about resilience, relationships, and the realities of building a business in the speaking and events world.

Larry shares his path from a failed first venture, an indoor baseball and softball academy that closed after a cash flow crisis, to becoming a recognized sales acceleration expert and certified speaking professional. He opens up about the 15 years of self-doubt that followed that early failure, the loss of his father that finally pushed him to take action, and the mentors and belief that carried him through the hardest stretches of going out on his own.

The conversation covers the unseen work behind professional speaking, the parallels between speakers and event professionals who make complex work look effortless, and practical advice for anyone in their first few years in the industry. Larry also breaks down his approach to LinkedIn, why authentic video messages outperform polished pitches, and how community and asking for help, including around mental health, sustain a career in a demanding field.

• Know your numbers. Larry's first business failed because he tracked batting averages, not income statements and cash flow. Financial literacy is non-negotiable for any business owner.

• Failure is only failure if you don't learn from it. A strikeout becomes a lesson when you act on it and share it with others.

• Lean on someone else's belief until yours kicks in. In tough moments, the faith others have in you can be the jumpstart you need to keep going.

• Relationships come first. Lead with a giver's mindset and focus on how you can serve others before expecting anything in return.

• There is no replacement for hard work. Talk is cheap. Honing your craft consistently is what sets professionals apart.

• Video messages are a LinkedIn game-changer. Unpolished, authentic selfie videos in the DMs cut through the noise and the AI clutter, yet fewer than 5% of people send them consistently.

• The best work happens behind the scenes. Like a duck gliding on the water, great speakers and event pros make seamless execution look effortless while the real effort stays hidden.

• Don't drown in silence. Throw the ego out, ask for help when you need it, and protect your mental health. Tough people are always greater than tough times.
  
  

Larry Long Jr., CSP, is the founder and CEO, or Chief Energy Officer, of LLJR Enterprises, a company focused on motivation, inspiration, and transformation through speaking, coaching, and training programs. A sales and revenue acceleration expert, he is a four-time Salesforce Top Sales Influencer, a LinkedIn influencer, and a recognized sales thought leader.

Larry is the host of the weekly live show Midweek Midday Motivational Minute and the author of the bestselling book JOLT. His expertise spans sales training, team development, leadership, and motivation across organizations of every stage, from startups to publicly traded companies. He recently earned his Certified Speaking Professional designation, the only earned designation within the National Speakers Association, and co-launched The Abundant Speaker, a community supporting professional speakers. A University of Maryland baseball alum and devoted family man, Larry can be found on LinkedIn as "LinkedIn Larry" and at LarryLongJr.com.

In this episode of The Events Solutions Podcast, host Jorge Lopez sits down with Sam Eitzen, co-founder of Snap Bar, for one of the most candid and inspiring conversations of the season.

Sam's journey is anything but typical. Growing up in Southern Morocco, where traditional teenage jobs didn't exist, he made his first money performing magic shows for his parents' friends.

By 18, he'd dropped out of college, run an espresso catering company with his now-wife, and started searching for what would come next. The answer arrived in the form of a homemade wooden box from a friend's wedding -the unlikely beginning of Snap Bar, a side hustle that grew into an Inc. 5000 company with 45 employees by 2019.

Then COVID hit, and everything changed. Sam shares how he refunded clients, stayed up until 2:30 AM writing 50 ideas on a notepad, and pivoted Snap Bar twice -first into a corporate gifting company that earned coverage in Forbes and The New York Times, then into the world's first virtual photo booth. Today, Snap Bar operates as a lean tech platform with just eight people powering activations for brands like Microsoft, Meta, and Coca-Cola.

The conversation goes deeper than business strategy. Sam opens up about the stress-induced panic attack that forced him to rethink ambition, why he believes events and hospitality matter more in an AI world, and what it really means to build a life you don't need to escape from.

• Separate identity from business: Wrapping your self-worth entirely in business success creates fragility; ambition without healthy boundaries leads to burnout, health crises, and damaged relationships.

• Forced pivots drive innovation: Crises like COVID force uncomfortable changes that often result in stronger, more scalable business

• Models - view disruption as an opportunity, not just a threat.

• Ideation without judgment unlocks solutions: When facing seemingly insurmountable problems, generate volume (50 ideas) before filtering; the breakthrough often hides among the "garbage" ideas.

• In-person experiences are irreplaceable: As AI and digital noise increase, the human connection and hospitality at live events become more

• Valuable - this is bullish long-term for the events industry.

• Build a life you don't need to escape from: True self-care is designing work and family rhythms that feel sustainable and fulfilling, not constantly chasing vacations to escape burnout.
  
  

Sam Eitzen, co-founder of SnapBar, shares his entrepreneurial journey from growing up in Morocco to building a tech-enabled experiential marketing

platform. Starting with a homemade wooden photo booth in his garage in 2012, Sam and his brother Joe grew SnapBar into a 45-employee company

that made Inc. 5000's fastest-growing list by 2019. When COVID-19 decimated the events industry, Sam pivoted twice - first into corporate gifting

(generating $1M in revenue in 10 months) and then into virtual photo booths, which unexpectedly scaled the business globally and revealed the future

direction: software-as-a-service. Today, SnapBar is a B2B tech platform powering photo and video experiences for major brands like Microsoft, Meta,

and Coca-Cola at trade shows, conferences, and activations worldwide. Sam discusses the challenges of leading in unfamiliar territory, the importance

of family over business identity, and how to solve seemingly insurmountable problems through creative ideation.

In this episode of The Events Solutions Podcast, host Jorge Lopez sits down with Alana Pontecore, a Group Sales Manager in the Northern California hospitality scene, to unpack the real dynamics behind booking, planning, and executing successful events.

Alana pulls back the curtain on what a Group Sales Manager actually does - bridging the gap between clients and properties while navigating a constantly evolving buyer landscape that now includes everyone from meeting planners to executive assistants. The conversation dives into how genuine human connection, active listening, and adaptability have become the true differentiators in today's event industry.

From her early days at Starbucks to managing full hotel buyouts, Alana shares how foundational skills like relationship-building and communication have shaped her career. She also walks through the often-misunderstood organizational structure of hotels and highlights the importance of cross-department collaboration in delivering seamless guest experiences.

The episode takes a powerful turn as Alana recounts a high-pressure outdoor wedding threatened by unpredictable weather - revealing the emotional intelligence, flexibility, and leadership required to pivot under pressure while protecting a client's vision.

Throughout the conversation, Jorge and Alana reinforce a central truth: flawless events aren't built on perfection - they're built on trust, transparency, and the ability to solve problems when things don't go as planned.

• Genuine human connection is a major competitive advantage in hospitality

• A Group Sales Manager's role is about alignment, not just selling

• Today's event buyers include EAs, HR leaders, and executives, not only planners

• Listening deeply is more effective than pitching quickly

• Successful events rely on strong cross-department collaboration

• Flexibility is essential because no event ever goes exactly as planned

• Emotional intelligence is critical, especially for social events like weddings

• How you handle problems matters more than avoiding them

• Humility and accountability build long-term trust and respect

• Strong communication creates better client experiences and outcomes

• Preparation and adaptability lead to confidence under pressure

• Personalization and relatability help build stronger client relationships

• Not every client is the right fit, so qualification matters

• Experience teaches you to stay calm when things shift unexpectedly

• Perfection is not the goal, resilience and problem-solving are
  
  

Alana Pontecore is a Group Sales Manager based in Northern California, specializing in bringing corporate groups and events to unique hospitality properties. With a background rooted in both event planning and sales, she has developed a strong reputation for building meaningful client relationships and delivering high-level guest experiences.

Her career began in customer-facing roles, including her early experience at Starbucks, where she developed the communication and connection skills that continue to define her approach today. Over the years, Alana has worked across various hospitality environments, gaining deep insight into hotel operations, sales strategy, and event execution.

Known for her collaborative mindset and ability to navigate complex event logistics, Alana has successfully managed everything from executive meetings to full hotel buyouts. She brings a balanced approach of strategy and empathy - helping clients feel confident, supported, and understood throughout the planning process.

Her philosophy is simple: listen first, stay flexible, and build trust through transparency.