In this installment of The AV Playbook series on The Event Pro Show, Seth Macchi breaks down how corporate event planners can better understand and evaluate AV proposals before signing a contract. He explains why proposals can vary so widely between companies, what details planners should pay close attention to, and how clearer communication early in the process can prevent confusion later.

Throughout the episode, Seth offers practical guidance to help planners feel more confident when reviewing AV pricing and scope. Rather than focusing only on the bottom-line number, he encourages listeners to look at the full picture of what is being provided and how each proposal supports the goals of the show. This discussion gives planners a stronger understanding of the AV process while helping build more productive relationships with their production partners.

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

In this episode of The Event Pro Show, Seth Macchi sits down with Iain Morrison, CEO and co-founder of Imagination Collaborative. With more than 35 years of experience across concerts, festivals, touring shows, and public events on four continents, Iain brings a thoughtful perspective shaped by a career that started backstage in his school years and evolved through pivotal moments like the collapse of Ansett and 9/11.

The conversation explores the growing importance of 3D design, digital twins, and advanced pre-visualization tools in event planning. Iain explains how these technologies help teams solve challenges earlier, improve audience experience from every seat in the house, and drive real revenue for event organizers. Plus, he discusses his commitment to better leadership and company culture through Behind the Stage, his training platform to combat burnout and support the next generation of event professionals. If you're a planner, technician, or producer, you'll come away with ways to create safer, smarter, and more innovative events.

Resources:

The Imagination Collaborative

Behind the Stage

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

Back on The Event Pro Show, Seth Macchi, CEO of LEMG, continues the AV Playbook series with a focus on building stronger AV RFPs for corporate event planners. He breaks down the challenges of comparing proposals, shares practical tips for creating clear and effective RFPs, and explains what AV partners need to deliver accurate, apples-to-apples quotes. You'll come away with a more efficient process, clearer communication, and a stronger foundation for better event execution.

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.