If beer companies can’t even show beer and being drunk but still dominate advertising...what’s your PT clinic’s excuse?

The crew dives into what PTs can learn from beer commercials, Geico ads, and even diagnostic ultrasound on HBO. We explore the power of creative constraints, why hard work doesn’t always convert, and how AI is poised to shake up everything from marketing to patient scheduling.

This one’s packed, don’t miss it.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:42] — Beer Ads and Creativity Constraints

[02:19] — The Power of Constraints in Marketing

[04:06] — Geico's Creative Marketing Strategy

[05:22] — Physical Therapy Marketing Challenges

[06:25] — Creating Effective Content for Physical Therapy

[07:41] — Understanding Consumer Needs in Marketing

[10:03] — The Curse of Knowledge in Content Creation

[12:55] — The Importance of Presentation in Professional Services

[17:38] — Debate on Work Ethic and Compensation

[20:39] — The Role of Effort in Professional Success

[23:33] — Leveraging Media Exposure in Physical Therapy

[24:21] — Paid Product Placements in Media

[27:31] — Unusual Gifts and Office Stories

[28:00] — High School Locker Sticker Story

[28:57] — Product Placement in Media

[31:03] — Wheel of Fortune's Product Showcase

[32:02] — Graham Sessions

[34:22] — The Future of Payment Models in Healthcare

[36:25] — AI's Role in Physical Therapy

[39:29] — AI and Human Interaction in Healthcare

[45:16] — Recruitment and Retention in Physical Therapy

[48:56] — Unlimited Gym Access Model

[49:56] — Managing Gym Memberships in Clinics

[55:14] — Implementing Gym Models in Different Settings

[56:51] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Too many physical therapy practices are stuck selling time instead of results. We challenged the myth that 60-minute sessions are more valuable, explored smarter ways to price care, and shared a bold strategy for selling unused CEU inventory. Plus, a look at how value-based messaging, micro-offers, and experience design can transform your practice in 2026 and beyond.

Whether you're a clinic owner, PT, or healthcare entrepreneur, this is your wake-up call to stop trading hours for dollars and start delivering transformation.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:52] — The Concept of Perishable Inventory in CEU Courses

[01:47] — Radio Advertising Strategy

[03:53] — Applying the Strategy to CEU Courses

[04:56] — Challenges and Considerations

[08:01] — Structuring the Website for Transactions

[11:25] — Exploring Last-Minute Deals in Physical Therapy

[13:19] — Live Selling and Product Promotions

[13:55] — Feedback and Engagement in Live Selling

[15:21] — The Anti-Sell Strategy

[15:46] — Improving Production Quality

[16:02] — The Fitness Instructor's Role

[16:33] — Live Selling Insights

[17:32] — The Rise of Live Streaming

[19:13] — The Value Trap Question

[20:40] — Session Length Debate

[21:27] — Patient-Centered Outcomes

[23:51] — Customizing Patient Care

[26:18] — Selling the Destination

[29:19] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Think your older patients can’t afford your cash-based PT services? Think again.

Too many physical therapy clinics still believe the myth that seniors are on fixed incomes and can’t afford to pay out-of-pocket for quality care. We will challenge that belief and break down the real reason many clinics struggle to sell to the 65+ crowd.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Physical Therapy Messaging

[01:26] — Geriatric Population and Wealth

[02:13] — Financial Literacy and Value Perception

[04:17] — Media Influence on Financial Decisions

[06:00] — Reverse Mortgages Explained

[07:45] — Financial Literacy and Family Disputes

[08:12] — Wealth Distribution Among Older Demographics

[08:47] — Communicating Value in Physical Therapy

[09:21] — Sales Techniques in Physical Therapy

[10:05] — The Role of Language in Patient Interaction

[14:43] — Building Community in Physical Therapy

[16:35] — The Role of Staff in Patient Engagement

[17:49] — The Importance of a Welcoming Environment

[23:51] — Challenges of Starting a New Practice

[24:59] — The Value of Consistent Customer Experience

[25:03] — Marketing and Podcasting Insights

[26:08] — Recurring Revenue Models in Physical Therapy

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.