I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality.

Kaleigh shares her “source signal stack” framework, explains why third-party validation matters, and makes the case for treating LinkedIn, Reddit, YouTube, newsletters, and employee-led content as part of one larger visibility ecosystem.

Timestamps

00:00 — Why employee experts are such a powerful source of original content

03:06 — How Kaleigh started learning AI tools and GEO/AEO hands-on

05:46 — The “source signal stack” and how LLMs evaluate content

09:40 — The messy reality of measuring AI visibility and attribution

12:57 — Durable marketing bets in a fast-changing AI landscape

17:09 — What effective employee advocacy can look like in practice

20:43 — How internal talks can become LinkedIn, YouTube, and recruiting content

26:07 — Kaleigh’s underrated tactic: syndicating newsletters on LinkedIn

28:08 — Where to follow Kaleigh and read her newsletter, Context Window

Connect with Kaleigh Moore: https://www.linkedin.com/in/kaleighmoore/

Learn more about Kaleigh Moore: https://www.kaleighmoore.com/

Subscribe to Context Window: https://kaleigh-moore.kit.com/

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com