The Content Byte cover art

The Content Byte

By: Rachel Smith
  • Summary

  • Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
    This content is copyright and the property of Rachel Smith and Lynne Testoni.
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Episodes
  • From magazine editor to content creator on the tools: Meet Natasha Dickins
    Apr 28 2024

    This week on the podcast, Rachel and Lynne are chatting with Natasha Dickins, a former magazine editor who has carved out a great career creating content for DIY clients. Natasha talks about her love of good tools and DIY projects and how she has turned this into a career.

    She talks about:

    • Her career writing in magazines
    • Her love of being 'on the tools'
    • Setting up her workshop on the mid-north coast of NSW
    • How she uses her skills to create content for brands
    • How she prices her content and includes package rates

    Connect with Natasha via Instagram: @littleredindustries

    or via her website: https://littleredindustries.com/

    Are you coming to The Content Byte Summit, from September 12-14, 2024? Time is running out to secure the Early Bird discount. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.


    Episode edited by Marker Creative Co www.markercreative.co

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    52 mins
  • Using evergreen marketing to avoid slow seasons as a freelancer - with Prerna Malik
    Apr 21 2024

    This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about:

    • Mistakes freelancers make with their marketing
    • How to create a constant flow of work
    • The power of storytelling in email marketing
    • Creating packages and using them to grow your business
    • Finding clients in slow times
    • ...and how to work with your spouse!

    Connect with Prerna and Mayank and do their quiz https://contentbistro.com/quiz/

    Follow them on Instagram https://www.instagram.com/contentbistro/

    And don't forget to sign up for the 2024 The Content Byte Summit, from September 12-14, 2024. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/
    Find Rachel www.rachelsmith.com.au
    Find Lynne www.lynnetestoni.com
    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.


    Episode edited by Marker Creative Co www.markercreative.co

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    44 mins
  • Combining journalism with media training – with Theresa Miller
    Apr 14 2024

    This week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media.

    Her story is fascinating and inspiring and covers:

    • How to use journalism skills as a media trainer
    • Working with companies and individuals to put a journalism lens on issues
    • How she finds clients
    • How she packages and prices her services
    • How introverts can thrive in the media

    ... and why women need to be in front of cameras more often

    Connect with Theresa through her website: https://www.theresamiller.com.au/ or via LinkedIn: https://www.linkedin.com/in/theresa-miller-tm-media/

    And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

    Show More Show Less
    52 mins

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