In this episode of the Circular Economy Show, Pippa speaks with JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles. JJ explains how the company rents, rather than sells, pallets, crates and containers, creating a continuous loop of reuse across global supply chains.

Having achieved 100% certified timber procurement across 64 countries, Brambles began asking a bolder question: what if supply chains could actively restore nature, rather than just reduce harm? JJ walks through their regenerative forestry project in Tabasco, Mexico, and makes the hard-nosed business case, from attracting top talent to deepening customer partnerships and opening doors with sustainability-focused investors.

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Today, amid cost inflation, geopolitical conflict, and an ever-changing global business landscape we are staring down a massive shift in corporate sustainability and it’s starting to prompt some pretty big questions.

Does navigating the triple threat of media, politics, and boardroom backlash mean we need to change the playbook?

In this episode Lou is joined by Mark Lancelot from Better Business Design. Together, they unpack how the traditional role of the Chief Sustainability Officer is changing to survive, and how we might reshape the narrative around sustainability and circular economy goals to land positively in our global boardrooms.

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Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy. And for businesses still operating on a linear model, the vulnerabilities are becoming impossible to ignore. The global economy isn’t just being disrupted, it’s being restructured.

In this episode, Seb is joined by Julia Binder, Professor of Transformation at IMD Business School, and Manuel Braun, entrepreneur and co-author of The Circular Business Revolution, to explore why circularity has moved from the sustainability agenda to the boardroom.

They discuss:

• Why today's disruptions are structural, not episodic, and what that means for supply chains
• How the circular economy offers a direct answer to resource dependency and geopolitical risk
• The shift from an impact case to a business case, and how to have that conversation with your CFO
• What companies like Hilti are doing differently, and what executives can act on tomorrow

Mentioned in this episode:

IMD circular value creation courses for leaders: https://www.imd.org/sustainability/cvce/creating-value-circular-economy/

Material Advantage: How circular strategies drive business value: https://www.imd.org/ibyimd/innovation/material-advantage-how-circular-strategies-drive-business-value/

Circular Business Revolution book: https://www.imd.org/research-knowledge/books/the-circular-business-revolution/

Startup landscape: https://www.circular-republic.org/insights/circular-startup-landscape-2026

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